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Two Ways To Write Social Media Post Captions That Get More Likes And Shares
This has nothing to do with hashtags or emojis.
The most underrated element of social media posts are captions.
As social media has become an increasingly visual medium with nearly every post featuring a photo, video, or GIF, the captions that accompany those posts are often an afterthought.
That’s a mistake.
Because captions may be the single biggest factor in determining the success or failure of a post.
Here are two things you can do in your captions to get yourself more Likes and shares regardless of how good the image you post is (or isn’t)…
1. Explain why the image matters instead of what it is.
When you set out to caption an image on Instagram, Facebook, or Twitter, what do you do?
If you’re like most people, you describe what’s in the image.
Unfortunately that leads to boring, repetitive, and obvious captions.
It may seem logical to explain what’s featured in the picture, but it’s not often effective because it misses an opportunity to ADD to the…
