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Two Ways To Write Social Media Post Captions That Get More Likes And Shares

4 min readNov 30, 2018

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The most underrated element of social media posts are captions.

As social media has become an increasingly visual medium with nearly every post featuring a photo, video, or GIF, the captions that accompany those posts are often an afterthought.

That’s a mistake.

Because captions may be the single biggest factor in determining the success or failure of a post.

Here are two things you can do in your captions to get yourself more Likes and shares regardless of how good the image you post is (or isn’t)…

1. Explain why the image matters instead of what it is.

When you set out to caption an image on Instagram, Facebook, or Twitter, what do you do?

If you’re like most people, you describe what’s in the image.

Unfortunately that leads to boring, repetitive, and obvious captions.

It may seem logical to explain what’s featured in the picture, but it’s not often effective because it misses an opportunity to ADD to the…

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For The Interested
For The Interested

Published in For The Interested

Ways to better produce, promote and profit from your creations.

Josh Spector
Josh Spector

Written by Josh Spector

I’ll help you produce, promote, and profit from your creations. Subscribe to my newsletter for free personalized recommendations: ForTheInterested.com/subscribe

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