What It Takes To Monetize Creations, Get Clients From Instagram, and Grow A Media Brand

This week’s secrets of successful creators!

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

It’s easy to get frustrated.

And your frustration is probably justified.

But the question is, what are you going to do with that frustration?

Or, what are you going to allow it to do with you?

Now, on to this week’s ideas…

1. The Five Ways I Make Money From My Creations

“You can’t just offer more, you have to offer something different.”

Simon Owens recently interviewed me for this deep dive into exactly how I earn money as a creator.

In this article I break down the five ways I make money from my creations including how I attract consulting clients, get paid for my writing, and monetize my newsletters.

Related: This is how I write a new client proposal.

2. How To Create Your Own Idea Farm

“The idea farm takes a handful of scattered, inconsistent thoughts, and from those thoughts grow beautiful, fully-formed blog post ideas.”

This is a useful post if you’re a content creator, but you’ll likely find it a helpful organizing mechanism for anything you do that involves ideas (which is just about everything).

Ryan Law explains how to create your own idea farm including a template you can follow to collect the seeds of good ideas, nurture them, and harvest them when they’re ripe.

Btw, I found this link in the Craft Your Content newsletter.

Related: Nine habits that make it easy to come up with great ideas.

3. Five Ways To Be More Interesting When Interviewed

“Give an immediate direct response, then elaborate.”

Joe Ferraro’s obsessed with having damn good conversations and he’s had a lot of them on his One Percent Better podcast.

In this tweet thread he shares five ways to be more interesting when interviewed based on what he’s learned from his best guests including to prepare strategically, vary your response opening, and launch with a story.

Related: My interview on the One Percent Better podcast about how to provide value to people.

4. How To Use Instagram To Get Clients

“People who find you through social media are often more comfortable with a little informality.”

This one’s about designers, but it conveys universal truths that will help you get clients for whatever service you offer.

Haley Chouinard interviewed four designers about how they get clients on Instagram including the importance of being personal, posting consistently, and finding your audience.

Btw, I found this link in the Wolf Craft newsletter.

Related: 40 one-sentence social media tips.

5. How To Grow Your Media Brand

“If you’re one person, use that that to establish a personal tie to your audience that faceless brands cannot.”

Whether you’re launching a media entity by yourself or you’re an established media company looking to grow, this one’s got some good advice for you.

Brian Morrissey explains how to grow your media brand including to mostly ignore competition, say no by default, and not confuse tactics for strategy.

Btw, I found this link in the Office Hours newsletter.

Related: Why launching multiple brands is a trap.

This Is How I Edit My Writing

I put together a 12-page PDF with an in-depth breakdown of the system I use to edit and improve everything I write including blog posts, newsletters, emails, and more.

You’ll learn how to separate the writing and editing process, a simple tactic to strengthen anything you write before you hit publish, the words I look to remove, and how I use editing to make my writing more effective.

Get This Is How I Edit My Writing here.


Join This Is How I Do It for access to my full library of 40 resources to help you grow your audience or business, plus a new one each week.

Join today to get $1,380 worth of resources for just $120!

My Final Words Of The Week

A movie producer once told me every time you pitch a project to a studio executive, you’re asking that person to risk their job on it.

You’re not asking if they like the project, you’re asking if they’d bet their career on it.

Because people rarely get fired for saying no.

But if they say yes and your movie flops?

Bye bye.

It’s worth remembering when you pitch something that in most cases the person you pitch has more to lose by saying yes than no.

That’s why it’s so hard to get a yes.

(Btw, this originally appeared as one of my Daily Graphs.)

Have a great week!


PS — If you enjoy my newsletter I’d love you to tell others about it.

They can subscribe here.


I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

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