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Ways to better produce, promote, and profit from your creations.

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

Excitement is contagious.

If you’re not excited to create it, it’s unlikely anyone will be excited to consume it.

If you’re not excited to share it, it’s unlikely anyone will be excited to discover it.

If you’re not excited to sell it, it’s unlikely anyone will be excited to buy it.

Get excited.

Now, on to this week’s ideas…

1. Seven Keys To Getting The Right Clients

“Pitch a result, not a tactic.”

In the process of building a successful consulting…


Photo by Morgan Housel on Unsplash

I’ve tried it all.

For the past five years I’ve worked as an independent audience growth consultant and have figured out how to build a successful and sustainable business.

During that time I’ve experimented with all sorts of different services for all sorts of different clients and have learned a ton about what works…and what doesn’t.

The following will help you figure out what to offer, to who, and how to message and position your offerings to attract the right clients.

1. Do you want to do the work or teach the tactics?

The first key decision to make is if you want to offer a done-for-you service in which you actually…


Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

It’s time for a new chapter of this newsletter.

Starting Monday, For The Interested will become a daily newsletter.

Let me explain…

A couple months ago I launched a daily one-paragraph newsletter called The Daily Graph as an experiment.

The people who have checked it out absolutely love it and the ones who love it most are the ones who also get For The Interested.

So, I’ve decided to incorporate the Daily Graph…


Photo by Onlineprinters on Unsplash

Email doesn’t have to be a nightmare.

Here are a collection of concepts to help you write better emails, optimize your inbox, and keep your sanity.

1. The simplest way to get fewer emails is to send fewer emails.

2. The more ideas you try to communicate in a single email, the more likely one will be overlooked.

3. If a message was truly urgent, it wouldn’t have been sent to you in an email.

4. Inbox zero doesn’t make you more productive — unless your job is to achieve inbox zero.

5. You don’t need to sign your name…


Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

Lots of people dream about things.

Lots of people talk about doing things.

Lots of people come up with reasons why they can’t do things.

Not enough people do things.

Now, on to this week’s ideas…

1. 10 Fill-In-The-Blank Headlines You Can Use To Create Effective Content

“Your content gets noticed by standing out, not fitting in.”

This may be one of the most useful things I’ve written.

In this post I share 10 fill-in-the-blank headlines you can use to create effective content including…


Photo by Kelly Sikkema on Unsplash

This article will help you do three things:

Generate ideas for effective articles, social media posts, videos, or podcasts.

Write headlines and titles that will capture your target audience’s attention.

Provide specific value to your target audience.

Here’s how…

Every audience and niche is unique.

But…

Much of what they value is the same.

Following are a collection of fill-in-the-blank headlines you can use to create content that resonates with your target audience.

FYI, the headlines below are just guidelines:

Feel free to tweak the exact wording of them as you’ll see I’ve done in the examples…


Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

I’m amazed how many people wait for permission to make the thing they want to create.

But this week a client pointed something out to me:

“Those people don’t actually want to make the thing,” she said. “They just want the validation of being picked.”

Good point.

Now, on to this week’s ideas…

1. How To Build Your Audience When Your Topic Is You

“You need to explain why people should care.”

I was recently asked a great question and turned my answer into…


Photo by Marga Santoso on Unsplash

I got an email from a writer trying to figure out how to get more people to read his stuff.

He was frustrated because he just tells personal stories and has no idea how to grow his audience.

Here’s what he said:

“My newsletter isn’t about improving oneself.

My posts won’t be “how to” do anything.

They’ll be about my life and will make people laugh out loud when they read them because they can relate to my life experiences.

My topic is . . . me.”

I love the way he said that.

It’s something I know LOTS of…


Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

You don’t have to do “all the things” to succeed as a creator.

I don’t.

And it hasn’t stopped me from building a large audience and strong business around my creations.

Here’s a list of things I ignore.

(In case you want permission to ignore them too.)

Now, on to this week’s ideas…

1. 23 Examples Of Clever Pinned Tweets

“Not only is his pinned tweet clever, it’s also a format you could get away with updating only once a…


Photo by Alexander Shatov on Unsplash

Looking for some pinned tweet ideas you can use to improve your Twitter profile?

Here are 23 clever pinned tweet examples to inspire you…

1. James Clear’s pinned tweet

Not only is his pinned tweet idea clever, it’s also a format you could get away with updating only once a year.

Set it and forget it…for 365 days at least.

2. Christina Garnett’s pinned tweet

Check out the engagement on this one — amazing.

And not surprising because it creates an opportunity for a community to not only connect with her, but with each other.

Brilliant use of a pinned tweet to create a resource.

3. Josh Spector’s pinned tweet

A personal favorite.

For The Interested

Ways to better produce, promote, and profit from your creations.

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