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Ways to better produce, promote, and profit from your creations.
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I start every Creator Clarity call with the same question:

“What’s your goal?”

Most people struggle to answer it beyond a vague reference to what they want.

That’s a problem because without clarity around your goal, you’re unlikely to accomplish it.

I’ve come up with a goal sentence formula to help.

Fill in the blanks:

“I want to get _______ by helping _______ get _______ without doing _______.”

That formula ensures your goal includes three key elements:

1. A result you want.

2. A specific value you’ll provide to a specific group of people.

3. A thing you won’t do.


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Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

There’s so much to learn from a great comedian.

How to write. How to communicate. How to persuade. How to be vulnerable. How to be authentic. How to develop a voice. How to be unique. How to stand for something.

I learned a ton from Norm Macdonald.

The world didn’t just lose a hilarious guy — it lost a hell of a teacher too.

Now, on to this week’s ideas…

1. Read This Before You Launch A Paid Subscription

“Most products focus…


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I want your paid subscription to succeed.

That’s why I’m sharing a few specific actions you can take to increase the chances that people subscribe to your paid newsletter, community, or other recurring product.

These are based on what’s worked for me as I’ve grown This Is How I Do It into a $25,000+ annual business.

Here are my recommendations…

1. Find out if people want it before you create it.

Assuming you’ve got an audience, talk to them.

Whether through surveys or ideally individual conversations, gauge your audience’s interest in what you plan to offer.

People who say they’re interested in your product may not ultimately buy it, but these…


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Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

This newsletter isn’t the only place I deliver value.

For example, on Twitter I recently shared a brilliant way to use Instagram, how to avoid one of the most common mistakes creators make, and how to hire great people.

To see what I share next on Twitter, you can connect with me here.

Now, on to this week’s ideas…

1. A Behind-The-Scenes Look At The For The Interested Newsletter

“I get more total link clicks on a weekday edition that has one link…


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There are reasons why some people build huge Twitter followings and others just tweet into the void.

And it’s not as complicated as you may think.

Here are a collection of concepts to help you attract attention for your tweets, convert that attention into followers, and ultimately get more value out of the time you spend on Twitter.

1. Don’t use your bio to describe who you are — use it to describe the value people get from following you.

2. If you can’t clearly explain why someone should follow you, it’s unlikely anyone will.

3. A person you engage…


Photo by Ali Kazal on Unsplash

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

Don’t worry about people “stealing” your ideas.

99% of people won’t act on a great idea even if you gave it to them and paid them to act on it.

And the other 1% won’t be able to execute it as well as you anyway.

Holding back gets you nowhere.

Now, on to this week’s ideas…

1. 10 Ways To Boost Sales In One Minute

“Send a 9-word email.”

If sales of your product or service have stalled a bit, there are…


Photo by Markus Winkler on Unsplash

If you’re reading this post about how to get more sales in a minute, the last thing you want is a rambling introduction.

Here’s what to do…

1. Ask a subscriber or follower if there’s anything you can help them with.

Then actually help them.

Once they get free value from you, they’re more likely to buy from you.

2. Re-share your best converting piece of content on social media.

No matter how often you’ve shared it, most of your audience still hasn’t seen it.

3. Send an email to your email list asking how you can help them.

Do what you did in #1, but do it at scale.

4. Send a 9-word email.

This is a Dean Jackson tactic.

Send an email to previous leads that says “Are you still looking to ____?”

It’s a way to re-start a conversation.

5. Message someone you admire and thank them for the value they’ve given you.

Start a…


Photo by Sidharth Bhatia on Unsplash

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

If you don’t like the food you order in a restaurant, you can choose to order something else.

If you don’t like where you live, you can choose to move.

If you don’t like your current career, you can choose to pursue a new path.

The bigger the choice, the bigger the consequences, but there’s no reason to get paralyzed when making a decision.

Because every choice you make can be undone by…


I didn’t read a single book in high school, college, or the first dozen years of my career.

Then, a decade ago, I randomly cracked open a book about Steve Jobs’ brain.

That sparked a transformation that led me to develop one of the most valuable habits in my life — reading about 20 books a year.

How did that happen?

Here are 10 habits that turned me into a prolific reader and can do the same for you..

1. Don’t treat reading like a task.

If you turn reading into a chore, you won’t do it.

Don’t arbitrarily require yourself to read a certain number of…


Photo by Brett Jordan on Unsplash

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

You’re never going to figure it all out.

Because as soon as you figure one thing out, you’ll discover there’s a new thing you want to figure out.

This shouldn’t depress you — it should free you.

Because once you understand there’s no end to the game, you can relax and just enjoy playing it.

Now, on to this week’s ideas…

1. How To Write A Powerful First Sentence

“The job of your first sentence is to get people to read…

For The Interested

Ways to better produce, promote, and profit from your creations.

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