Ways to better produce, promote, and profit from your creations.

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Plus, the 10 blocks time management method and the business of fame!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.

Can you make it simpler?

Can you make it clearer?

Can you make it better?

The answer is always yes — but only if you ask yourself the questions.

Now, on to this week’s ideas…

1. The Email Tips Collection

“A collection of links to articles that will help you figure out how to write better emails, manage your emails and inbox, and use email as a sales and networking tool.”

Over the past four years I’ve shared a lot of amazing articles to help you use email in more effective and efficient ways. …


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Plus, how to optimize your welcome email and the secrets of Substack!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.

Making money doesn’t make you less of an artist.

In many cases, it enables you to become MORE of an artist.

Read this.

Now, on to this week’s ideas…

1. How To Balance Your Creative And Personal Brands

“I want to be known for THIS thing. And once people discover THIS thing, I’ll introduce them to THAT thing.”

One of the most common conversations I have with creators revolves around how to figure out whether to build a creative or personal brand.

In this post, I explain why launching multiple brands is a trap and share how I approach my own personal and creative brands in order to avoid competing with myself. …


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“I help [Target Audience] get from [Point A] to [Point B].”

A reader recently told me he’s struggling to grow his audience and reach the right people.

I asked him a simple question: Are you able to fill in the blanks on this sentence?

“I help [TARGET AUDIENCE] get from [POINT A] to [POINT B].”

“That’s a tough one,” he admitted.

And he’s right.

It’s super tough, but also super important.

Any audience growth strategy — or business for that matter —should start with that sentence and you want to be as specific as possible when filling in the blanks.

It’s OK if you change your mind down the road, but that sentence gives you a north star to guide your efforts as you begin. …


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Plus, how to produce a podcast and grow your membership!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.

If you’re a creator, you’re a gambler.

But how much have you bet on yourself?

How many hours have you wagered?

How much money have you invested?

How much ego have you risked?

Big payoffs come from big bets.

Maybe it’s time to double down.

Now, on to this week’s ideas…

1. 40 One-Sentence Writing Tips

“The things you write will never be ‘done’ and once you realize that you’ll be able to publish them.”

Writing is foundational to success…even if you’re not a “writer.” …


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Advice for anyone who writes anything.

Your writing defines you.

Whether you write blog posts, books, newsletters, proposals, emails, or just scribble notes to yourself, writing is a foundational element to your work, art, and life.

Following are a collection of lessons I’ve learned over the years to help you get the most out of the next thing you write…whatever that may be.

1. The things you write will never be “done” and once you realize that you’ll be able to publish them.

2. Eliminate 20% of the words you wrote to make your draft 100% better.

3. The most valuable thing you can learn from successful writers isn’t how they write, it’s how often they write. …


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Plus, how to optimize your time and what you can learn from one of YouTube’s biggest creators!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.

You don’t need to be an “expert” to attract an audience.

Share what you learn as you learn it.

Share the problems you’re trying to solve.

Share the things that influence you.

It’s not about having all the answers — it’s about being willing to admit you don’t.

Now, on to this week’s ideas…

1. Four Ways To Think Bigger When Promoting Your Creations

“Tiny tweaks only lead to tiny improvements. Think bigger.”

Whether your goal is to grow your audience or drive more action, it’s important to experiment with different ways of promoting your work. …


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Don’t compete with yourself.

I’m often asked how to build and balance a newsletter or blog brand with a personal brand and whether it makes sense to have multiple brands.

It’s a complicated, important question and I’ve had my share of ups and downs tackling it myself.

Here’s what I’ve learned…

It’s EXTREMELY difficult to build one brand and takes a ton of time, effort, and resources to do so.

When launching a brand, clarity and repetition is super important to get people to understand and remember what you do and who it’s for.

When you try to build two brands simultaneously, you don’t just double the challenge — you also introduce confusion.


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Test big changes to discover big improvements.

The best way to improve something is to test it, but not all tests are created equal.

Creators tend to think too small when experimenting with how they produce, promote, or monetize their creations.

You may tweak an email list signup form, try a different caption when sharing your video on social media, or switch up the photo you use to promote your product.

But the elements you’re testing probably aren’t the ones that can make the biggest impact.

Tiny tweaks only lead to tiny improvements. Think bigger.

For example, here’s what most creators test when trying to improve their email signup…


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Plus, how to grow your newsletter and create a personal podcast!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.

I’ve started a secret project related to this newsletter and could use your help.

If you’ve got 30 seconds to spare, I’d love to hear your thoughts on these three questions.

Thanks.

Now, on to this week’s ideas…

1. The Twitter Tips Collection

“A collection of links to Twitter tips to help you figure out what to tweet, get more followers, and get more value out of the platform.”

This is a useful one.

I’ve compiled every article I’ve written that features Twitter advice along with all the tips I’ve shared from experts in my newsletter over the years into this one Twitter Tips Collection page. …


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It only takes a simple mindset shift.

Promotion is a key component of the creative process.

Let me rephrase that: Promotion is a key component of a successful creative process.

And yet, most creators struggle with self-promotion and it holds them back.

You probably avoid it because you worry you’ll be perceived as selfish, obnoxious, or pretentious.

But here’s a question that can change your perspective.

Do you believe your creation provides value to people?

This question is the key to overcoming your hesitancy to promote your work because it unlocks a mindset that makes promotion much easier.

If you don’t believe your creation provides value to people, there are two potential reasons…

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