For The Interested
Ways to better produce, promote, and profit from your creations.
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Don’t compete with yourself.

I’m often asked how to build and balance a newsletter or blog brand with a personal brand and whether it makes sense to have multiple brands.

It’s a complicated, important question and I’ve had my share of ups and downs tackling it myself.

Here’s what I’ve learned…

It’s EXTREMELY difficult to build one brand and takes a ton of time, effort, and resources to do so.

When launching a brand, clarity and repetition is super important to get people to understand and remember what you do and who it’s for.

When you try to build two brands simultaneously, you don’t just double the challenge — you also introduce confusion.


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Test big changes to discover big improvements.

The best way to improve something is to test it, but not all tests are created equal.

Creators tend to think too small when experimenting with how they produce, promote, or monetize their creations.

You may tweak an email list signup form, try a different caption when sharing your video on social media, or switch up the photo you use to promote your product.

But the elements you’re testing probably aren’t the ones that can make the biggest impact.

Tiny tweaks only lead to tiny improvements. Think bigger.

For example, here’s what most creators test when trying to improve their email signup…


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Plus, how to grow your newsletter and create a personal podcast!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.


I’ve started a secret project related to this newsletter and could use your help.

If you’ve got 30 seconds to spare, I’d love to hear your thoughts on these three questions.

Thanks.

Now, on to this week’s ideas…

1. The Twitter Tips Collection

“A collection of links to Twitter tips to help you figure out what to tweet, get more followers, and get more value out of the platform.”

This is a useful one.

I’ve compiled every article I’ve written that features Twitter advice along with all the tips I’ve shared from experts in my newsletter over the years into this one Twitter Tips Collection page. …


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It only takes a simple mindset shift.

Promotion is a key component of the creative process.

Let me rephrase that: Promotion is a key component of a successful creative process.

And yet, most creators struggle with self-promotion and it holds them back.

You probably avoid it because you worry you’ll be perceived as selfish, obnoxious, or pretentious.

But here’s a question that can change your perspective.

Do you believe your creation provides value to people?

This question is the key to overcoming your hesitancy to promote your work because it unlocks a mindset that makes promotion much easier.

If you don’t believe your creation provides value to people, there are two potential reasons…


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Plus, how to get booked on a podcast and build a creative career system!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.


In last week’s FTI newsletter I gave you the chance to vote to “unlock” a previous issue of my This Is How I Do It newsletter.

It turned out to be quite the close competition, with the most popular topic winning by just seven votes.

You’ll see the winning response listed as the number one link below and I’ll keep it unlocked for a week to give you a chance to check it out.

And as a reminder, you can subscribe to my This Is How I Do It newsletter here to get access to all the weekly emails I share revealing exactly how I grow my audience and business. …


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And a look at the system I use.

Your career depends on your ability to build a system.

Because a lack of a system leads to random acts of creation and promotion, which leads to…not much of anything.

The good news is while each creator’s system is unique to their abilities and needs, the mechanics of each system are basically the same.

Every successful creator’s system contains the same three elements: Discovery, connection, and monetization mechanisms.

Here’s how each one works and how to consider your own…

You Need A Discovery Mechanism

This is how new people find out you and your creations exist.

Typically, it consists of the creations, content and social media posts you put into the world. …


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Plus, how to sell on Instagram and grow a Patreon group.

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.


I’ve got a little something extra for you this week.

For the past 10 weeks, paid subscribers to my This Is How I Do It newsletter have received an email each week with an exclusive, behind-the-scenes look at how I build my audience and grow my business.

Now, I’m going to give you the chance to “unlock” one of those emails and read it for free.

Just fill out this one-question survey to vote for whichever topic you’re most interested in. …


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via Hannah Lee Jones

How to improve Facebook engagement, manage DMs, and sell on Instagram

Hannah Lee Jones wants to grow a long-term creative content business.

She currently has a “very small but devoted following” of 1,100 followers— primarily on Instagram — with whom she shares advice about nomadism, living a life of freedom, and what that looks like in an age of COVID.

Following are three questions she asked me and the advice I gave her…

Hannah’s Question About Facebook Engagement Strategy

“I’ve been struggling a little bit with Facebook in terms of engagement.

When I share a post to a group for instance, I get very few people responding or engaging and I suspect it has something to do with the fact that I’m not engaging a lot with their content. …


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Plus, tips for newsletter creators and curators!

Here’s the latest edition of my For The Interested newsletter, a collection of tips to help you produce, promote, and profit from your creations.


If you don’t define yourself, you allow others to define you.

If you don’t define who your work is for, you wind up working for whoever wants it.

If you don’t define what you want, you’ll never get it.

Definitions matter.

Don’t outsource them.

Now, on to this week’s ideas…

1. The Newsletter Tips Collection

“A collection of links to newsletter tips you’ll find helpful as you launch, grow, and monetize your newsletter.”

I finally did it.

My new newsletter tips collection page features a compilation of links to all the advice I’ve shared about how to create and grow a newsletter, including articles I’ve written, podcasts I’ve been interviewed on, and even articles from other newsletter experts I’ve previously shared. …


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Photo by Waldemar Brandt on Unsplash

A few quick tips about course, membership and paid newsletter sales.

A newsletter subscriber asked me for advice about selling courses, memberships, and/or paid newsletters.

Here’s some of what I told him…

If your courses/products are on a wide variety of topics then you have to reinvent the wheel (in terms of attracting an audience) each time.

The person who wants to learn how to build a website may not care about course creation for example.

This means…

By selling multiple unrelated products, you’re putting yourself in a position where you actually have to build multiple audiences, as opposed to building one audience and selling them multiple products (which is easier).

So……

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