10 Most Important Digital Marketing Trends in 2020

Marketing is the backbone of every successful business. The entry of digital in almost every second of our lives has made it difficult for businesses to stay relevant. Digital tools are the weapons to stay alive and tackle every hurdle in the cutthroat marketing battles.

Every sector of the economy ranging from Tourism, healthcare, agriculture, entertainment, and luxury is highly influenced by technology. Healthcare facilities have evolved systems offering “Telehealth” services. The entertainment industry has completely brought most of the quality content including movies, shows, and series in online streaming forms. Netflix, Amazon Prime has maintained entertainment more accessible.

The recent report published in eMarketer reflects average expenditure over digital marketing strategies will reach over $375 billion by the end of 2021.

In our day to day lives, Google has replaced books, meals are served by Swiggy or Zomato, Travel is based on Uber and Ola and most of the movies on weekends are streaming on Netflix and amazon prime. In nutshell, we are hacked by technology displaying ads and promotions of numerous services or products every fraction of second.

Here we have a curated list of 10 most important digital marketing strategies which can help your business to easily adapt through this “Darwinian digital evolution”.

Chat Bots

ChatBots are AI-enabled application which has helped in improving customer engagement. Earlier it was inconvenient and often costly for a business or brand to make a person sit on chat or call and answer customer queries. With ChatBots customers actually feel being heard. It makes them feel more relatable.

Data from Tidio reveals that around 43% of the customers found it more convenient to chat with bots than calling customer service.

ChatBots equip businesses with cost-friendly customer conversations.

Most of the conversations are based on past data analysis so answers are mostly relevant to the desired query.

ChatBots do not regular paychecks.

ChatBots do not need holidays or vacations.

Around 80% of businesses are planning to include ChatBots in their systems.

Advanced SEO

Content remains the priority in 2020. Google is developing programs to make a more in-depth and accurate analysis of the quality content. The BERT update in 2019 has made Google smarter. Now, it can understand the nuances of the natural language in the search box.

Businesses should try focussing on more comprehensible, relatable, in-depth, and logical content to rank high.

Customization

The majority of the shoppers are inclined towards customization. They are personalizing their brand using multiple ways to make it look contemporary.

Tractus.com revealed that businesses offering personalized services showed a rise of around 19% in sales.

Gartner, reports 90% of businesses adopting personalization in multiple forms.

Easy Payments (Financial Transparency)

Paypal, WeChat Pay, and many more in the same league have made money transfers easier and safe. Many companies are prioritizing the need to monetize their messaging apps. This will enable customers to directly pay on messaging without the involvement of any third party.

Preference for Video Content

At first sight, videos are more compelling than any other form of media. Pictures lack a voice, Textual content can often become very boring. Videos are an amalgamation of voice, pictures, effects, and emotions. Emotions connect people and market the purpose of your brand. The visual content should be the primary marketing strategy to be adopted by businesses in 2020.

Single platform for Marketing

Jumping from one platform for another for email campaigns, website building, ads is a futile task. It takes a lot of attention and energy. Hence, Hubspot like platforms is being promoted to provide a one-stop solution for every marketing need.

Mailchimp has also evolved and started offering ad integration, landing pages, and marketing automation features to strategically boost marketing services.

AI-enabled Digital Marketing

Artificial intelligence infiltrates digital marketing in several impactful ways. Chatbots, Robots, and other AI-enabled systems effectively filter the data from the past user experience. This helps in providing effective solutions in the future and promoting growth in substantial figures.

Market Segmentation & improved customer engagement

Businesses need to focus on segmenting the larger units to increase customer retention capacity. The time invested by a customer with your brand is highly significant. Loyal customers can drive conversions. They are the source of referrals and making new relations.

It goes without saying that maintaining older relations is always financially easier than establishing new ones.

Along, with this reputation and trust of a brand also depends on how your brand is perceived amongst social media buyers. Social media reviews and referrals are one of the key factors bringing more engagement.

Data revealed, that women mostly analyze reviews carefully before signing up for any service or product. Generally, it’s human nature to go through other’s experience before practicing anything on themselves. Therefore, brands must take social media seriously to build a worthy, trustable brand image driving potential customers.

Employ Engagement

New technology makes old employ outdated. It’s recommended for businesses to introduce employ update programs where they can learn new technologies and evolve. The digital transition requires a skilled workforce for high profitability.

Voice Search

Voice searches prioritize semantics of the search. Alexa and Siri have already catalyzed the voice search process. Their relatability and human touch make them more user friendly. Also, businesses can utilize voice search for better local indexing.

The key factors to reap benefits of Voice search recognition are understanding the language, understanding general questions which a user might want to ask, and finally, being conversational. While creating content for Voice, human instincts should be kept on high priority.

Digital Is the new Midas touch for your business. Effectively blending it with your business can keep your sales figures high and business growing. Equip your brand with 10 most relevant Digital Marketing Trends to win the marketing battle.