10 Reasons To Change The Name of Your Business

Photo by Ross Findon on Unsplash

I’m often asked by companies if they should change the name of a product, service, or even the company itself. Here is my shortlist of 10 really good reasons to change your name:

1. People Can’t Pronounce or Spell Your Name — Here are a few of the names chosen by startup companies: Zairge; Xwerks; Synthorx. If no one can pronounce or spell your name how do you expect people to…




No Matter What People Tell You, Words And Ideas Can Change The World.

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Mark Prus

Mark Prus

Mark Prus is a Pittsburgh based marketing consultant who offers a name development service, NameFlashSM, based on customer-focused name development.

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