10 Reasons To Change The Name of Your Business

Photo by Ross Findon on Unsplash

I’m often asked by companies if they should change the name of a product, service, or even the company itself. Here is my shortlist of 10 really good reasons to change your name:

1. People Can’t Pronounce or Spell Your Name — Here are a few of the names chosen by startup companies: Zairge; Xwerks; Synthorx. If no one can pronounce or spell your name how do you expect people to…