4 Reasons Why Excellent Customer Service Can Help Your Business
Even If You Don’t Believe In It
There are so many things to think about when you create a business. But a smooth-running customer service department is critical.
If you don’t get it right, your business will fail.
I have been a customer service advisor and a customer service manager in all different types of industries. I know first-hand what does and doesn’t work.
I’ve seen the good, the bad, and the ugly of customer service and everything else.
You might think effective customer service is helping customers out when they are stuck. Or you might have the idea that it is dealing with customer complaints. But effective customer service is so much more than these two things.
When you understand the fundamental importance of customer service, your business can enjoy different opportunities. You will then go all out to create the best customer service experience possible.
It will help you to keep your loyal customers and attract new ones.
Business + Excellent Customer Service = Happy Customers
Still not convinced?
Read these four reasons why excellent customer service is necessary for your business. After all, the customer is always right ;)
#1 Your Magical Backup Team
You have an active customer service department that is willing to help you. This offering is pretty exciting for a customer.
Most customers have experienced bad customer service at some time in their lives. So when they engage with a company with a friendly customer service team. The customer breathes a sigh of relief.
It’s like knowing you have a backup in case things go wrong.
For new customers, it can be the final reason why they decide to buy something from you. Anything new, and especially parting with money, is like stepping out of your comfort zone.
You bought the product or service because you were attracted to it. But until you start using it, there is always a tiny seed of doubt waiting to be planted.
So when you have a vibrant customer service agent who wants to help you. Things are easier all around.
When a customer knows somebody has got their back. They can relax and enjoy their buying experience.
Most of the customers' hidden fears and negative thoughts disappear.
Imagine having a customer base that is happy, relaxed, and more willing to buy from you again. It’s a customer base that should be a priority.
#2 Keeping It Real
Who wants to buy something from a company when they don’t trust the company. Or if they feel no connection and undervalued by the business, they won’t come back.
There are always “grey areas”, like everything in life.
You can’t put customers into an attractive pigeon hole and move on to the next one.
To make sure you are giving your customers the best service. You can make sure your team members care about helping others.
You will receive so many benefits to your business by doing this, such as:
- Your customer will know that they have received genuine customer support. This acknowledgement helps to foster an even better relationship.
- Your staff will enjoy their work. When staff feel like this, you will have high employee retention and fewer sick days.
#3 Wave Your Positivity Magnet
Use your positivity magnet when your customer service department is ready.
Happy customers will write positive online reviews. They will be keen to tell their family and friends what a great job you did.
It doesn’t matter how small or big the task was for your customer. If you helped them, the customer would share the happy news. It’s human nature.
If you don’t think this is the case. Can you remember when you experienced excellent customer service and told others? I bet you can.
We always say people are quick to complain. But the same is true when somebody does a great job. People also like to praise other people.
When this happens, it’s like waving a giant red magnet around. New customers come to your business and want to experience the same thing.
So give them what they want and create a positive customer service team. A team that is willing and able to give your customers the best possible support.
#4 Gain Hidden Market Information
You are always looking for credible market information. Any customer insight is helpful so you can improve your business strategies.
It could be a simple thing. For example, you might be selling a blue box with green lettering. But your customers might prefer it the other way around.
A savvy customer service team can keep a note of these things. These golden nuggets of information can help you find out so much.
- You can find out problems that customers have with your product or service. This information can help you to improve them to address these hidden issues.
- An ad campaign or other marketing system might not be working as well as you thought. You can change it and adapt.
- Or the content used with your customers does not engage them in the right way. You can use the right words to connect close to your customers.
- A competitor might be offering something extra that you don’t provide. You can offer something better to poach more customers.
The list goes on, and as you can see, it is all helpful information that you can use for your business.
This information can help you refine your product and service further. It can also save you valuable time and money.
By now, you should realise the importance of excellent customer service. It is worth spending a bit of time on this to make sure you get it right. Here is a recap of the points above:
- Create a customer service department that is proactive and efficient.
- Select the best talent for your customer service A-Team. So you can give the best customer support.
- Encourage positive online reviews from your customers.
- Let your customers give you unique insight into where you can do better in your business.
Finally, don’t despair if you have a current system that isn’t ticking these boxes. You can still change what you are doing. Nothing is permanent, so be willing to take the jump and create the best customer service A-Team!