5 Books That’ll Make You So Much Better At Marketing Yourself

Photo by Kimberly Farmer on Unsplash

I firmly believe the universal currency should be time; with qualities like being godly, never-ending & at the same time-limited. You have it until you die, so everyone born in the world has a right to it. And every action you take & every muscle you move you are bound to use up time.

With that, there are thousands of books you can read across your lifetime & you should. But to get started you need a strong understanding of why everyone in the world is a marketer & how you can become a better one!

Today, you are reading the top 5 books you should read if you want to know how to start marketing:

1. Crossing the Chasm
   Author: Geoffrey A. Moore
   Marketing and selling high-tech products
   Best Quote: “there is something fundamentally different between a sale to an early adopter and a sale to the early majority, even.”
2. Selling the Invisible
   Author: Harry Beckwith
   Quick, practical, and easy-to-read strategies
   Best Quote: “Building your brand doesn’t take millions. It takes imagination.”
3. Positioning
   Author: Al Ries & Jack Trout
   A Revolutionary approach to creating a “position”
   Best Quote: “The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.”
4. Top of Mind
   Author: John Hall
   A game-changing framework for staying top of mind
   Best Quote: “Sometimes what you’re looking for is right under your nose and you don’t even know it.”
5. All Marketers Are Liars
   Authors: Seth Godin
   Three essential questions for every marketer
   Best Quote: “We drink the can, not the beverage.”

Although this list only contains 5, I firmly believe these books contain lessons that you can apply to your daily lives and continue growing. Are there any other books I should have included in my list? I’d love to hear your thoughts.