Customers, Communication Technology, Culture, Community and Continuity: 5 Pillars of Digital Transformation Success
It is a known proverb that an entire neighborhood is responsible for the human we become. It is the same for digital transformation in business.
We have learned about this experience by participating in a number of events, but we thought to share the same knowledge with our readers on Medium. We’ve our own version to explain what inspires the digital transformation revolution in today’s world.
What we did…
We have added some unique twists to the article. We have recognized the five pillars that in reality influence digital business transformation, just like our neighborhood does for us.
They are — Customers, Communication Technology, Culture, Community and Continuity — Yup the five C’s. Well, what we are going to do is publish the five aspects and their influence on the digital transformation service landscape over five consecutive days. What do you feel about it?
Taking a small dosage of information is always tasty and keeps you curious throughout — hope we keep your curiosity at the top.
Hell-bent on? So, wear your seatbelts!
Let’s do an exercise…
Q1. When do you think of a neighborhood that comes to your mind?
Q2. What is in your view makes up a neighborhood?
Q3. How a neighborhood thrives?
Q4. What keeps your neighborhood growing?
If your answers are like this…People, Culture, blah..blah..then you are on the right track. What we believe in to drive the successful digital transformation are:
- Customers and People
- Communication Technology
- Culture
- Community and,
- Continuity
Through our 5 day posts, we will let you learn the aspects of influence that digital transformation service landscape experiences from these core elements.
Ready to take the ride with us?
Customers or People
Digital transformation is all about people — your customers, clients, and employees.
You cannot count the number of people who get entwined in the web of digital transformation service landscape. But why we are putting so much emphasis on people?
It is because in our digital business transformation people (customers & employees) drive changes and not technology alone. Yes, new tech is one of the reasons for change, but implementation begins with the digital-savvy leaders — who advocate the transformation throughout the organization.
People from all levels — employees to C-Suite people along with our customers who are willing to embrace it, drive the change.
Business-driven transformation should always be people-driven as per our digital business transformation experts.
Why do we consider customers so important?
The first foremost reason to consider customer-driven engagement is because they allow a fair chance of successful transformation by:
- Having the right digital-savvy leaders in place and support of digital business transformation
- Working on the capabilities for the workforce of the nature
- Empowering people to work in a number of new ways
- Giving day to day tools a digital upgrade
- Communicating frequently with the use of traditional and digital methods
To know more about these key factors and how it unlocks the success in digital business transformation, read this article here from McKinsey.
Think about all the people who make up the neighborhood of digital transformation service — it includes diverse talents, skills and escalates the new power of thinking. You need to harness the potential trapped inside customers and employees. Get them to contribute meaningful changes with their unique idea and skills. People should contribute to change rather than having the change done to them.
What do customers expect?
Customer expectations have changed over time. With digital investments and transformation services they wants:
- More control on all the elements involved in their journey — from discovery to implementation as well as being guided throughout the process
- Customers now look for independence to interact with businesses via various touchpoints and access the products and services whenever they want and wherever they want — hence on-demand and SaaS.
- They love instant gratification by recognizing their journey instantly and ubiquitously
- Customer love individuality to be retained through the on-demand solutions — they want to be aware of the fact that will be able to work customizable solutions that gets shaped according to their needs
Hence every element we learn from the customer experience journey is precious and helps to strengthen the bond between the company and clients.
What do employees expect?
To match up in the hyper-competitive markets companies need to make sure that every aspect of the customer journey occurs in real-time and that too with very little friction.
This development requires the incorporation of agile processes to carry out operations that need to comply with the current business standards. S what should it involve:
- Changed mentality of the leadership
- Adaptation of the structures and organizational activities
- Working with virtual solutions to scale up the processes
- Faster implementation of the software that are designed to enable digital transformation services
- Streamlining the decision-making processes
- Working with agile tools
- Allocation of similar tools and resources designed for digital business transformation
- Being able to interact and reach out to single customer individually
The climate seems to be favorable for smaller companies. Whereas the larger enterprises have a harder time adapting to the new environment. Startups wither their people need not reconfigure much unlike large businesses. Moreover, their lean structures are no match to those complex-matrix units within large enterprises.
That leads us to conclude that startup businesses will always have an advantage over large enterprises in terms of speed and innovation.
However, the good news for large businesses is that startups often lack financial resources that is crucial. So if implemented wisely, these assets allow large businesses to lead the digital transformation.
Wait for our next element which is communication technology and let’s see what it has in store for us as a lesson to learn and explore more about digital transformation in business.
