Enjoy the Rewards From a Diverse Community
Ideas bubble up when you include a wide range of people
Diversity and inclusion mean much more than using diverse images in social media content. For Troy Sandidge that’s the easy way out, a salve that ultimately fails to cure the pain.
“Cultivating and building a diverse community will always provide higher levels of engagement and value,” he said.
Sandidge and digital marketing expert Madalyn Sklar talked about what it takes to truly build a diverse and inclusive social media presence.
The Sandidge formula is simple. Diversity and inclusion equal better:
- Better discussions
- Better engagement
- Better representation
- Better communities
- Better marketing
- Better communication
- Better results
“Diversity and inclusion is not a political statement,” Sandidge said. “Being, engaging and instilling D&I is a human statement. Brands that are on the fence, you’re doing yourself, your employees, your customers, your audience and community a disservice not being diverse and inclusive.”
