Features for cosmetics online shops

Andrej Suschevich
Dec 17, 2020 · 5 min read

It’s not a secret that in 2020, most customers who used to buy perfumery and cosmetics in offline shops now went online. The big brands and retailers like ColourPop, Glossier, Sephora, Ulta Beauty, and many others have been represented on the web for a while now. But what about the medium and smaller ones? How can they compete with these giants in 2020?

Image for post
Image for post
Photo by Author

Basic features to note

Responsiveness

Elegant and minimalistic design

Image for post
Image for post
Homepage of Glossier.com

Detailed description with high-resolution images

Your customers remember 70% of what they see and read. High-resolution product photos and quality web design are the two main points you should focus on if you want to have an eStore that is pleasing to the eye.

Customers review section

Image for post
Image for post
Customer review section on Sephora

Shopping cart

Payment methods

Customer Service

Outstanding features

Image for post
Image for post
Fenty face shade finder on fentybeayty.com

The same comes to Soko Glam Skin Concierge — the user answers 19 simple questions, leaves an email address, and then gets recommendations on skincare routine with special offers for suitable products.

Image for post
Image for post
Skincare routine builder on sokoglam.com

Our experience with cosmetics e-shops

  • Migrate the website to one of the latest e-commerce platforms at that time
  • Ensure website responsiveness
  • Add modern and convenient payment methods
  • Optimize workflows of sign up, ordering, etc.
  • Integrate the website with the internal order processing system.

For the e-commerce platform, we chose Magento 2.1.6 since its capabilities met all the client’s business goals. If you want to learn more about this platform, you are welcome to check our article about it.

Image for post
Image for post
Homepage of parfuemerie.de

Which concerns functionality, we have successfully performed all the tasks set by the client. Now the webshop functions perfectly. Visit the parfuemerie.de website to see it yourself! The client and their customers are delighted with the outcome. They even left us a lovely video review you can watch below (originally in German with English subtitles).

Conclusion

If you want to develop your shop or want a considerable upgrade of the existing one, we recommend you research the competitors to note interesting ideas for inspiration, or you can contact here for advice and discussion about possible cooperation.

Originally published at https://www.intexsoft.com on December 17, 2020.

An Idea (by Ingenious Piece)

Everything Begins With An Idea

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store