Features for cosmetics online shops

Andrej Suschevich
Dec 17, 2020 · 5 min read

It’s not a secret that in 2020, most customers who used to buy perfumery and cosmetics in offline shops now went online. The big brands and retailers like ColourPop, Glossier, Sephora, Ulta Beauty, and many others have been represented on the web for a while now. But what about the medium and smaller ones? How can they compete with these giants in 2020?

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Photo by Author

Basic features to note


Elegant and minimalistic design

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Homepage of Glossier.com

Detailed description with high-resolution images

Your customers remember 70% of what they see and read. High-resolution product photos and quality web design are the two main points you should focus on if you want to have an eStore that is pleasing to the eye.

Customers review section

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Customer review section on Sephora

Shopping cart

Payment methods

Customer Service

Outstanding features

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Fenty face shade finder on fentybeayty.com

The same comes to Soko Glam Skin Concierge — the user answers 19 simple questions, leaves an email address, and then gets recommendations on skincare routine with special offers for suitable products.

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Skincare routine builder on sokoglam.com

Our experience with cosmetics e-shops

  • Migrate the website to one of the latest e-commerce platforms at that time
  • Ensure website responsiveness
  • Add modern and convenient payment methods
  • Optimize workflows of sign up, ordering, etc.
  • Integrate the website with the internal order processing system.

For the e-commerce platform, we chose Magento 2.1.6 since its capabilities met all the client’s business goals. If you want to learn more about this platform, you are welcome to check our article about it.

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Homepage of parfuemerie.de

Which concerns functionality, we have successfully performed all the tasks set by the client. Now the webshop functions perfectly. Visit the parfuemerie.de website to see it yourself! The client and their customers are delighted with the outcome. They even left us a lovely video review you can watch below (originally in German with English subtitles).


If you want to develop your shop or want a considerable upgrade of the existing one, we recommend you research the competitors to note interesting ideas for inspiration, or you can contact here for advice and discussion about possible cooperation.

Originally published at https://www.intexsoft.com on December 17, 2020.

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