Business and Marketing for Brand Positioning

Global Brand Positioning Strategies in Unconventional Times

Reframing the appeal of a brand while staying true to conventional strategies.

Recently walking through a lonely airport, my shoes clicking across white tiles was the only sign of life I encountered for several…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kristi Pelzel

Kristi Pelzel

5.8K Followers

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.