Here How the ‘Triple S’ formula helps to write a super engaging intro

Sohel Rana
An Idea (by Ingenious Piece)
4 min readSep 18, 2020

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Here how the triple s formula helps to write super engaging intro

According to Buffer, “55% of visitors read your articles for 15 seconds or less”.

It means you get only 15 seconds to catch the reader’s attention.

Within these 15 seconds, your readers make their decision whether they are going to consume the entire article or just leave it.

So, how do you make the 55% of visitors compel to read your article from top to bottom?

Writing an engaging, persuasive, and effectual introduction is the only way to make that happen.

In this guide, I am going to introduce you to a formula name ‘Triple S’ that helps you to pursue your audience to read the complete article.

So, let’s get started right here.

What is the ‘Triple S’ formula?

If you have read my previous post on Medium, you heard of the Triple S formula.

The full meaning of the term is- Short, Sweet, and Specific.

Crafting your introduction with these three criteria help you to form an art that makes your reader constrain to read.

Here constrain doesn’t mean force.

It means to compose your intro in a way that offers a quick view of everything…

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