Here’s an easy framework that I used when creating content on any platform.

Mac Camara
An Idea (by Ingenious Piece)
1 min readJun 17, 2021

Hello Medium-natics!! This is my 3rd consecutive day in writing bite-sized content that won’t consume so much of your time.

As for today’s topic, I am going to share the framework I have been using upon creating content whether it’s on Facebook, Linkedin, or in any social media platform

TLDR. It’s RVL framework.

R stands for Results.

If you want to be seen as an expert, show them your real-life personal results like case studies and past work portfolios.

Take note that it really should be yours.

V stands for Value.

Do you know the book Go-Giver by Bob Burg?

Yes, that’s right. You must learn to give, give and give value to others before you can receive.

Same concept in the book “How to Win Friends and Influence People” by Dale Carnegie.

L stands for Lifestyle.

You know what they say. You must be vulnerable so that you’re open and receptive to people.

And showing your lifestyle is one good demonstration of being vulnerable.

You are showing your personality. You are showing what you really are deep inside.

People nowadays are addicted to authenticity.

So even if you feel that you are the weirdest person on earth, the same people like you would embrace your personality and lifestyle.

And those will be the kind of people you will be attracting to your content.

Who wants to be loved by faking anyway??

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Mac Camara
An Idea (by Ingenious Piece)

I translate what's going on in my life in words here. More specifically, I will document my digital marketing problems and share my journey on how to solve them