How is bad content making digital platform worthless?
Whenever we wish to promote something, we always speak about its benefits. But, like everything on this planet, the Digital medium also has its limitations. Everything from morning news to more significant important aspects like healthcare, entertainment has turned digital.
In this scenario, it becomes utterly essential to ruminate over ways to keep the media alive and colorful.
Do you know the difference between noise and melody?
If yes, you may also feel that everything’s turning into noise since the digital revolution. There is no melody, and so many voices occupy space that makes it challenging to recognize the right one. Slowly as we are advancing into a completely new era of technological revolution, digital space is becoming more and more crowded.
Let’s analyze the limitations of the digital medium one by one. Maybe this can help find a solution to make digital a better place to survive in the upcoming future.
Tsunami of Content
A few years back, India had a Tsunami of Engineers. Every other corner of the country had an Engineering college. As a result, engineering became a very lousy option, unless done from a very recognized university or college.
Similarly, nowadays, content writers, SEO experts, and similar profiles are becoming ubiquitous. Everyone wants to be a part of the expanding digital world by contributing their skills. It sounds perfect, but the reality is a little annoying.
Yesterday, while surfing a job portal, I found more than a hundred advertisements hiring content writers as interns without proper credentials and filtering. Extreme unfiltered hiring in these roles has led to chaos in the digital world. Everyone is writing, and no one to read or even analyze the quality of writings and transcripts.
The majority entering the content development sector work for extra pay, and therefore there is no quality at work. Original ideas are missing, and the information in one blog is precisely similar to the other. The brands uploading content worry about the SEO rankings and, therefore, overlook the writeups’ quality aspect.
The right keywords and proper grammar might bring you on the top page, but lack of innovation or extra information might make your content monotonous.
Writers, uploaders, and SEO with brands need to understand that the same information in different formats is not the way to grow. It’s not only about rankings. It’s also about the message and data you deliver and showcase.
We need to work on quality to keep digital interesting because a lack of creative content can make this boring in the long run.
Also, brands should stop bulk-hiring content writers without checking credentials and filters. A writer is someone with original ideas; it’s never about saying something which is already said a million times before.
A little preparation, planning, and filters will help take your brand higher and make the digital world a worthy space to invest time.
Originally published at https://timesofindia.indiatimes.com on September 5, 2020.
