How To Be A Value-driven Expert Twice As Fast
My personal summary of the book Experts secrets by Russell Brunson_Part One
First of all, this book is for anyone who wants to know how to position himself and be highly demanded instead of knocking the doors and hunting.
When I first read the cover, I thought it wasn’t for me
I thought this book is for only those who have a business or already successful
But, when I start reading it, I saw that I was wrong.
This book will flourish your mind with more insights even if you are just getting started.
So, let’s dive into the first section of this book
This part will let you recognize the power of the community
The power of the attractive leader who creates a mass movement
The power of culture that brings people into one common belief.
The power of creating the new opportunity rather than seeking for improvement
“Winners present a new opportunity where the losers were offering improvement”
The first idea that may fascinate you is that be an expert you don’t have to attend a very high level of competence to do that.
Brunson gives an example of Tony Robbins who started learning NLP training
He immediately, before even the end of six months of training, had already helped people with that material with no hesitation.
So, it doesn’t matter how many years you are studying as long as you are producing results for people.
Let me tell you that Brunson shares 3 secrets on how to do that.
How to be an expert _ 3 secrets:
1.Attractive character:
Means you become a leader who contributes and add value to other’s life, sharing and helping while learning and improving
But, why people are nervous about having what it takes to be a charismatic leader?
Brunson said that there is a voice inside them
That voice tells them that they’re inadequate, not enough, not smart, not focused, not experienced enough…
But the good news is the more you help people, the lower that voice will become…
Because you don’t need to be the most knowledgeable person in the world
You just need to get one chapter ahead of the people you’re helping
Who do you wanna serve?
“THE RICHES ARE IN THE NICHES”
The most common mistake people make is this;
They start building their companies from an existing niche
That means, stepping into someone else’s blue ocean!
Brunson suggests creating a new niche, a fresh blue ocean for yourself.
But…
Wouldn’t be good to see enough people are irrationally exciting, passionate, WILLING and ABLE to spend money on information…
Wouldn’t be so fabulous to be the next attractive leader and you look like this;
· You’re Certain
· You show Results
· You’re Not Boring
· You come up with new Ideas
· You Care a lot
· You are a person of Value
2.The Cause (The Culture):
Paint them a picture of the future they are trying to create and what life will be like when they get there.
Let them identify themselves…
Help people and make a mass global movement that makes people identify themselves with names like I AM A FUNNEL HACKER…
So, it becomes part of who they are.
3.The new opportunity (The Vehicle of change):
That means your goal is not to fix what’s not working, your goal would be REPLACING what’s not working with something better and brand new.
So, when you present a new opportunity, you are creating a blue ocean where all price resistance goes out of the window.
When you do that, keep in mind that the majority of people are not the first time they’ve tried to solve their problems.
So, what you need to do is this;
You load up and elevate their confidence and decrease their risk of failure.
So, How can you create this new opportunity?
3 powerful steps to follow when you present your NEW opportunity
First: Get Early results by working for FREE
Maybe you are thinking about writing a book as the first step to get people to know you
But Brunson said that writing a book takes time to write and publish
And you want to get results fast from your free work
So how can you deliver value and get good results as fast as possible?
Keep in mind that your goal is not lead with “How can I sell my product?” Instead, you want to ask, “How can I serve people? How can I prove my stuff works?”
Second: Design your new opportunity
Your sales message would look like this:
“I’m going to teach [your submarket] how to [your niche]”
For example, you can say;
“I’m going to teach digital marketers how to make more leads and creating more content”
Or, you can say
“How to [the result they desire most] without [thing they fear most]
Example:
“How to stop exercising and still losing weight through a little-known trick that almost instantly puts your body into ketosis, without giving up your favourite carbs”
Third: Give them what they want:
People don’t buy what they need
They buy what they want
Sometimes even they don’t realize how much they want it
So your job is to give them reasons why they really want it in their life like spending more time with loved ones or get that promotion or have that vacation or have financial confidence…
Narrow your focus of what they really want inside that offer.
The best method to do that is ‘Ask campaign’
It is based on 3 simple steps:
1. Find a hot market
2. Ask them what they want
3. Give it to them
Don’t assume you really know what people want.
Russell uses this powerful question in his campaign to collect more data about the needs and the issues they have.
That is :
“What’s your #1 question about [my topic]?”
But one great trick here is to add value first while asking them this question
Which means give them something for free in exchange for their honest answers
So, what exactly you will do after getting answers?
You turn these answers into question-headline
And the content will precisely be designed to solve the issue they have or the concerns they are trying to remove
For example;
They ask you
“How can I handle my fears of getting affected by covid?”
The headline may sound like;
“Are you somehow seeing people around you got affected and fear flooded you? Then this good news is exactly for you”
Or they may ask
“Am I going to die if I get vaccinated”
You can say in the headline
‘Six Common misconceptions about vaccines’
Etc.
Use the questions and rewrite them whether as headlines or bullets.
But, wouldn’t be fascinating if you rewrite these headlines based on one big idea?
The 5 Curiosity Hooks that immediately get you out of the red ocean:
The best thing about making a product or service very profitable is to sell that OUT of the sale
Means you figure out that big idea that will draw people to you, in a way that is different and funny
1.Little-known, Big Differences:
Something they don’t know about
But, the minute they know it will make a big difference in their life.
Let’s say you have an intermittent fasting program
So how many people didn’t aware of that fasting can cure diabetes type 2.
so little right?
the job here is to get them to know that.
2.Well known, little understood:
Means they know about something at some level but still missing that slight edge, that little detail…
For example,
Everyone talks about weight lifting exercises
That they help you build lean muscles
But they don’t know the little practical formula that saves them time
So they don’t need to spend hours on the gym to get that X results
3.This change Everything:
That means when something NEW takes place on the exact submarket you are selling to
What you can do in that case is starting to affirm how much are missing out a big-time, big opportunity if they aren’t aware of it.
For instance,
Let’s say climate change claim
Which is that climate change isn’t just another issue to be neatly filed between taxes and health care.
It’s an alarm that calls us to fix an economic system that is already failing us in many ways
Here the economic system claim changes everything about solving climate issue.
4. The crystal Ball theory:
It’s like selling against conventional and already ‘successful’ ways
Telling them that way is about to be made “obsolete” and quite impossible for ordinary people.
Like this title I’ve found in one blog:
“Exercise won’t cause weight loss, study shows”
5. Revisiting the fundamentals:
Your sales message takes back to simplicity and fundamentals
Your way of presenting your craft must not be too complicated or fancy
You’re telling them that your approach is as simple as that.
For example,
Are you working so hard but still have self-doubts issue about your skills? It’s time to go back to the basics, practice daily affirmations and attitude gratitude will help your self-esteem shine.
The main purpose of building a HOOK in your sales message is speaking against a current red-ocean and build your unique way of selling in the blue ocean.
I hope this summary_part one_ will be helpful
I just create some of these examples based on the context
Any feedback I will be highly appreciated
You can reach out to me here
