How to become the biggest and most boring company in the world?

And ultimately revamp from it?

Today, it’s hard to think of a company that has had a more deep and lasting impact on the world of technology than Microsoft. Sure, Apple redefined how we perceive modern products and introduced the most revolutionized device of the XXI century — the iPhone. But it was Microsoft that fundamentally shaped the landscape of modern computing.

Image by Simon from Pixabay

For decades, Microsoft was the company that brought computing to our daily lives and the Windows logo is the first association billions of people have with digital devices.

The history of Microsoft is outstanding. From a startup founded by Harvard dropout in the late 70s, it became one of the most powerful companies on the planet in the 90s. Surprisingly, the success dwarfed the company’s intuition for innovating products and in the 2000s, Microsoft earned a reputation as a boring company that makes boring products.

In reality, that perception is far from the truth and Microsoft is fighting it hard under the leadership of Satya Nadella. Overall, Microsoft’s journey from a bootstrapped startup in New Mexico to a global corporate software giant is a fascinating story of ambition, genius, and controversy.