How to Master your Marketing Strategy on Amazon? | Ft. Sellerapp
If Amazon had emotions, what would be its first thought?
Why me!!!
{in a ranting tone} Enough is enough. Now it’s time for the sellers to do just for their deeds.
Le Sellers: We did it because…
Amazon: Oh no! Don’t stuff me ever again with your answers as your products already do.
Cracks apart(completely based on the way you read it), let’s dive into the topic for better understanding. Being on the world’s largest e-commerce platform, Amazon drives a lot of organic traffic to your product. And those traffic sources are mostly from ready-to-purchase buyers. Unlike other platforms,
Amazon’s algorithm is entirely based on Sales i.e. how much money you are making on the platform.
If you struggle to make sales, it will obviously result in a lower seller rank.
How to spike the BSR?
Best Seller Rank (BSR) is a metric that Amazon looks for. Good BSR leads to high sales. So what could be accomplished to increase the seller rank?
- Optimized listings — Focus on keywords
- Earning 20+ reviews helps to improve conversions and sticks you to the 1st page once the spike stops
- Scale PPC
Well, let’s go a step ahead. What would be the advanced strategy to rank in Amazon?
Integrate Influencer marketing while launching on Amazon
Influencers are one of the most demanded sources of branding. Reaching a larger audience, in a conventional way, isn’t cost-effective. Practically, it is less possible to reach out to a larger audience just by running ads, especially the small businesses, when in a financial constraint. Whereas branding by influencers can make up 80% of the work. Influencer marketing also earns customers’ loyalty as a part of all its happenings. The trust-factor realistically works its way to better results in this case. In this way, the word-of-mouth marketing wears a hero cap. Thus an increase in subscribers; eventually builds your email list too.
Are there any other actions to be considered? Yes, the title. Taking buyers' perception into consideration, the title is the fantasy part that intrigues them. Focus more on it. The title should be short, descriptive, to the point; and a maximum of 15–250 characters are allowed.
The elements that must be present in title are brand name, name of the product, any distinguishing features such as color, image size or use. The goals for the title on Amazon should be,
a. insert a few best possible keywords
b. educate customers more about your product without landing on your product page
c. don’t always inject more keywords that don’t make sense
d. be it an easily readable one consisting of the core point of your product
That said, missing the solution makes the article incomplete.
Sellerapp:
Have you ever heard about it? If not, I will give a glimpse of it in a few paragraphs.
Sellerapp is a great all-in-one tool that helps you survive your Amazon journey. Launching their product on Amazon is the ultimate dream of product curators. The efforts and time they invest in to make the dream come true are countless. Isn’t it a cool idea to introduce the owners to a tool that automates the process and saves time?
The all-new SellerApp platform helps Amazon sellers with features such as Product Research, Product Ideas, Listing Quality, Product Alerts, Product Source, Keyword research, PPC Analyzer, and much more.
Of all the amazing features, one that enforced its usage is the seller watch. Tracking competitor sellers and keeping a track record of the competition on Amazon help you attain the objective of ranking. Seller watch does it all for you.
While browsing on Amazon, you’ll surely come across some interesting products and sellers. It is almost impossible to keep up with the competition by manually tracking the metrics. Seller Watch makes this super easy. It helps to track multiple sellers at the same time and to get the complete list of products in their product case. Most importantly, it analyzes each product to understand the revenue and sales numbers.
When someone can do all your time-taking jobs in an intellectual way; isn’t that an extra scoop of ice cream on your brownie. If you are a seller and your long time want is this, you can give it a try. 7 days free trial version is available.
PS: This article isn’t intended to promote the mentioned product.
