How Yoga Businesses Tackle The Pandemic Challenges With Technology
Practicing yoga is a way to live life peacefully. Different asanas offer various benefits. Therefore, there’s no way around it once a person starts practicing yoga. And that’s why there are yoga instructors running studio classes. But what happens when studios have to open with limited seats due to COVID-19 or just because yogis couldn’t get time to visit it?
Since, “Yoga is 99% practice & 1% theory,” as per Sri K., the consequences can be disappointing for both instructors and yogis, right?
Not anymore. With the marriage of yoga and technology, however, yoga mobile app development has emerged. Such apps make it possible for yoga enthusiasts to practice yoga from the balcony or on the terrace with sunshine. In contrast, yoga studios can take their classes online with the help of yoga app development.
Furthermore,
Studios can offer a collection of various yoga asanas learning videos squeezed onto one platform. By developing a Yoga app, you can digitize everything from registration, classes, interactions to payment.
If you’re not a yoga studio but want to enter the market, you absolutely can. Because yoga mobile application development also opens the gate for business people and investors to create a flourishing revenue stream. All you need to do is build a yoga app and allow amateur, freelance, or private yoga instructors to teach and earn on your platform.
This way, your user-base will increase, and so the opportunity for instructors to earn more, which eventually attracts more yogis. The loop will continue and keep generating you revenue.
As a whole, a Yoga app can be your asset that will only increase your income column. Of course, you would need to maintain your app, bringing new versions and features as per trends. But the revenue would compensate for that expenditure.
So, the only question remains, how to start with your yoga app idea? We are here for the same. Not to ask but answer the question without beating around the bush.
Straight Strategy To Yoga App Development
- Learn about your audience
You should know some insights about target audiences before you start developing your yoga app. For example, how much yogis in your target audience are able to spend on online yoga classes? What age group specifically are you targeting? How tech-savvy are yogis in your targeted region? And so on… answering such questions help you decide your classes fees, premium membership plans, and the complexity level of the UI/UX design.
- Outline app features
Features are essential for an app, but user-friendly features are paramount for success. So, let us see what some features that your yoga app has to have.
- Features for yogis —
Registration & login (with social media is preferable)
Browse different yoga classes
Enroll in the yoga class
Goal setting
Push notifications/reminders
Tips on yoga
Online payment
- Features for yoga teachers —
Personalized profile
Create yoga classes
Class management
Maintain calendar with availability
Payment
Notification of newcomers
- Advance features you can add to attract more users:
Connect with yoga instructors
Private or custom 1:1 yoga class
Social media sharing
Gamification
On-demand Yoga Videos
In-app Store for Yoga-related items
- Choose the optimum revenue models
So, there are a few monetization strategies that any app owner can leverage in addition to their primary revenue source. In the yoga app, your primary source of income would be yoga class fees. Besides, you opt for any of the below models as well.
In-app purchase
Subscription plans
Advertisement
Sponsor content
Affiliate Marketing
- Look for inspiration in existing solutions
You don’t have to create a clone of any successful yoga app. However, analyzing existing apps will help you avoid mistakes they have made. Moreover, you will know where they are lacking where you can create your presence.
If we were to suggest some top-notch yoga apps, they would be the following:
Asana Rebel: It is one of the most popular yoga apps in the online yoga market. Yoga-inspired workouts are Asana Rebel’s USP.
Yoga Studio: It’s a paid application with a 2-week trial that offers comprehensive lessons on yoga with different difficulty levels. It lets you change and customize yoga classes that suit you.
Yoga Poses: This one targets yoga beginners with a freemium version to practice different types of yoga poses and also challenge the flexibility to get in shape.
Yoga Nidra: It is a niche application in the yoga market that focuses on sacred sleep practices. Yoga Nidra is perfect for people who face problems with sleeping.
Five Minute Yoga Workouts: As the name suggests, it is an optimum solution for yogis that have little time to practice yoga every day. It curates lessons that take only 5-minute to practice and soothe your mood.
- Hire a software development team
To get your yoga application developed, you will need a team of app developers which contains:
Project Manager
UI/UX Designers
Android App Developer
iOS Mobile App Developers
Backend Developers
Testers & QA Analyst
Every member will be responsible for a specific task in the project. Hiring each team member can be expensive and require time and effort. So alternatively, you can find a reliable mobile app development company and partner with them for your project.
There are two major benefits of partnering with a software company: i) they have enough experience means less chance of failure, ii) it saves tons of time and money from getting wasted.
Summing Up
So, now, you know the plan strategy to get started with your digital yoga studio, you should launch your app ASAP. Because it’s beneficial for your business. This way, you can grow your yoga business with emerging technologies and trends.
And if you want to come up with future-ready yoga app ideas, feel free to drop a query to connect with us.
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