How You Can Use Benchmarking For Your Learning and Career Development

You Will Benchmark Country Brands, Company Brands, and Individual Brands In This Exercise

Photo by Kyle Glenn on Unsplash

In this week’s seminar, I ask my students to prepare a benchmarking table based on the brands they admire. They look at top country brands, company brands, and individual brands to identify how they…




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Fahri Karakas

Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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