Increasing customer base | It ain’t so simple as that
As a small business, growing the customer base is a tedious and daunting process. Focusing on adding new customers and losing the existing ones are no appreciable efforts. Since business is all about customization and personalization of products, based on customers' needs and previous customers' behaviors respectively, getting a thorough insight on the subjects will help you reach out to a wide range of audiences with the right message at the right time. Below are something to know and implement.
- Know your customers:
Taking a deep dive into this phrase gives a clear point of view on what does exactly it mean. A happy customer is the potential source of a business’s revenue whose value shouldn’t be left unnoticed at any cost. When it comes to retaining the existing customers, businesses will have to study their post-purchase behaviors and wants first. The more you know them, the right you serve — the more your business grows.
Put equal amount of effort on retaining the existing customers as well. It will also require your time and self-support to make it happen.
A satisfied customer is your biggest asset, who assists you in networking with the people of the same interest. Apart from online advertising, word of mouth interprets and resonates a lot more with the audience. Networking should not be just defined as selling your product to the people of low levels of hierarchy. But to have a hands-on approach to customers for their growth as well as benefiting them of all features that your product serves.
2. Stand out with amazing customer service:
Every customer of a business deserves a good support service, on a serious note. In a technology-filled world, solution to any product-related problem is just a search away. Yet people in the customer-facing roles are encountering scenarios where customers dial in or mail to the businesses seeking the solution. It doesn’t mean they are lazy enough to find it themselves. It’s just that all they wanted is the right solution. So, help them out in a way that you expect as a customer of a business to get things done.
Failed customer service is a disgrace to a growing company. Making customers buy your product, won’t assure their sustainability but good customer service can.
Providing customers with what they need before they demand it, is a brilliant step taken towards retaining your existing customers. Another intellectual way is to tie up with other businesses and influencers who can share a glimpse of your product to their customers and followers respectively. That makes a huge difference in your audience range and reduces the number of efforts for that matter.
3. Social Media usage:
Social media is a hero of the digital era. Well-known applications such as Facebook, Instagram, Twitter so and so have made their footprints anywhere, everywhere, and in everyone’s mobile phone. The recent survey shows the percentage of different social media channel users.
The above chart gives an idea about various platforms that can be used wisely in audience traction. As an act of the intellect, using tools that save your time and reduces the effort to be put into is greatly appreciable.
Moving to the conclusion part without any further explanations..
Eventually, It isn’t always necessary to find a new way to gain audiences. Sometimes the conventional way of approaches works too. Keep doing what you do, yet implement some changes in it to enhance the process.
PS: Comments and suggestions are well taken.
