Nicolas Cole’s Popular Sophistry

And the reality that undercuts self-help twaddle

Image by Steve Sawusch, from Unsplash

On December 9 I received a Medium Creator Newsletter by email. The newsletter dispenses advice on how to improve your reach as a writer on the platform, and it quotes from the author of “Let Go of the Quest to Go Viral,” who says (with my emphasis),

Do not chase algorithms. Do not read articles on how…