Six Strategies for Navigating the Challenges of Supply Chain and Logistics Infrastructure in the 21st Century

Subhasis Ghosh
An Idea (by Ingenious Piece)
6 min readFeb 4, 2023

--

Supply Chain Collage created via Canva

The 21st Century has brought unprecedented supply chain and logistics infrastructure challenges. Organizations, including businesses and NGOs, can overcome these challenges with a holistic approach.

As a business leader, I had the opportunity to work through the challenges in multiple supply chains and logistics infrastructure projects, including ports, economic zones, retail, information systems, aerospace, and defence sectors, for over 30 years. Here I am outlining six execution strategies towards a holistic approach to overcome supply chain challenges.

So what are some of the present challenges in Supply Chain and Logistics infrastructure?

#1. One of the most significant challenges in the 21st Century is the increasing complexity of global supply chains and their supporting infrastructure. With the rise of e-commerce and the expanding number of suppliers and intermediaries involved in the supply chain, tracking and managing the flow of goods is becoming more challenging. This complexity can lead to delays, inefficiencies, and even disruptions in the supply chain. The fallout from ongoing events in Ukraine and the mutual sanctions have significantly increased the complexity of most supply chains.

#2. Another challenge facing businesses today is the need for real-time visibility and control. The traditional “push” model of supply chain management, where products are manufactured and shipped based on forecasted demand, is no longer sufficient. Today’s consumers expect products to be available on demand, and businesses must have the ability to respond quickly to changes in demand. The fulfilment of this demand requires a “pull” model of supply chain management and supporting infrastructure, where products are manufactured and shipped based on actual demand.

#3. An added significant challenge is the need for sustainability and resilience. With global warming and other environmental concerns, businesses are under increasing pressure to reduce their carbon footprint and improve their overall sustainability. Furthermore, supply chains and supporting infrastructure must withstand disruptions caused by natural disasters, geopolitical conflicts, and other unforeseen events.

To navigate these challenges of supply chain and logistics infrastructure, businesses and non-profits must adopt a holistic approach that takes into account all aspects of the supply chain, from sourcing and procurement to transportation and logistics.

The approach involves considering the entire supply chain, from end-to-end, as a system, identifying and mitigating risks, improving efficiency, and driving sustainable growth by taking a holistic approach.

A good starting point towards a holistic approach is to step back and assess the overall efficiency and effectiveness of your supply chain and logistics infrastructure. We can do this by looking at Key Operational, Financial and Environmental performance indicators (KPIs) such as on-time delivery, inventory turnover and order fill rate, emissions, and economic value added etc. and benchmarking these against well-performing peer groups.

Identifying areas where our organization, including businesses and NGOs, needs improvement and by what measure can help us focus our execution strategies.

Supply Chain Collage created via Canva

So what are some of the execution strategies in this holistic approach?

#1. One key execution strategy is understanding the interconnectivity of different parts of the supply chain. For example, a problem in one part of the supply chain, such as a delay in receiving raw materials, can cause a ripple effect throughout the entire operation, causing delays and increasing costs. We could use process flow mapping, value stream mapping, network mapping, risk mapping and other techniques to understand these interconnections and take steps to mitigate potential problems, which can reduce the impact of disruptions and improve overall efficiency.

#2. Another key execution strategy is to have a well-designed logistics network. With the right transportation and logistics infrastructure network, Organisations, businesses, and NGOs can ensure that products are delivered on time and at the correct cost.

This execution strategy to design and implement a supply-side network can include using digital tools such as route optimization software and predictive analytics to optimize delivery routes and reduce transportation costs.

#3. The following key execution strategy of a holistic approach is collaboration. In today’s globalized world, companies often rely on multiple suppliers and intermediaries to get goods and services to customers. Building strong relationships and collaborating closely with these partners is essential to support a smooth and efficient supply chain. By developing long-term relationships with suppliers, Organizations, including businesses and NGOs, can ensure that they have a steady supply of raw materials, components and services, including training and assurance services.

Leading a supply chain is basically about being better at collaboration.

Organizations, including businesses and NGOs, can implement collaborative platforms and tools, such as digital dashboards and real-time tracking systems, which can help all partners in the supply chain to share information and collaborate effectively.

One example of a company that has successfully adopted a holistic approach to supply chain management is Amazon. The company has also invested heavily in advanced technologies such as robotics and machine learning, which have helped it optimize its operations and improve delivery times. Additionally, Amazon has built a vast network of partners and suppliers with whom it collaborates to ensure that goods are delivered quickly and efficiently to customers.

#4. An extension of the collaboration strategy is establishing a solid and reliable supplier base by diversifying sources of supply. We all have learnt during the pandemic that having multiple accredited suppliers and sourcing locations for goods and services is essential to build the supply chain’s resilience. If one supplier experiences a disruption, organizations, including businesses and NGOs, can still access the materials it needs. Our supply chain and logistics infrastructure must adapt to changing market conditions, such as the rise of e-commerce and withstand geo-economic shocks. One example of implementing this is supplier portals and digital platforms allowing real-time communication and collaboration.

#5. Another key strategy to execute a holistic approach to supply chain and logistics infrastructure is implementing advanced technologies such as IoT, AI and Blockchain. These technologies can provide real-time visibility and control, improve collaboration among partners, and automate processes to reduce costs and increase efficiency in supply chain and logistics operations.

These technologies also allow companies to make better, data-driven decisions and respond more quickly to changing conditions. For example, companies can use AI and machine learning algorithms to predict demand patterns and optimize inventory levels, which can help reduce costs and improve customer service. IoT can help companies monitor the status of their goods in transit, which can help identify and resolve issues before they become critical.

The use of blockchain technology can also help to build trust and transparency in the supply chain. By using blockchain, companies can create an immutable record of transactions, which can help to improve the traceability of goods and reduce the risk of fraud. Blockchain technology can be helpful in industries such as food and beverage, where traceability is essential to ensure the safety of the products.

#6. An important strategy to consider when navigating the challenges of supply chain and logistics infrastructure is sustainability. With the increasing awareness of environmental issues, companies must consider the environmental impact of their operations and implement sustainable practices. This execution strategy can include reducing carbon emissions, promoting energy efficiency, and using sustainable materials. One example of a company that has successfully adopted a holistic approach to supply chain management is Walmart. The company has implemented several initiatives to reduce its environmental impact, including using sustainable packaging, promoting recycling, and reducing carbon emissions.

Another example of a company that has successfully adopted a holistic approach to supply chain management is Unilever. The company has also implemented several initiatives to reduce its environmental impact, including using sustainable packaging, promoting recycling, and reducing carbon emissions.

In conclusion, supply chain and logistics infrastructure are critical to the success of any organization in today’s fast-paced and interconnected world.

Organizations, including businesses and NGOs, can improve efficiency, reduce costs, and drive sustainable growth by considering the entire supply chain, implementing advanced technologies, developing strong supplier relationships, and designing an efficient logistics network.

Companies that adopt a holistic approach to managing their supply chain and logistics infrastructure will better navigate the challenges of the 21st Century and achieve greater success.

* * * * * * * * * * * * * * * * * * * * * * * * * * * *

What are you doing to prepare your business for growth?

I share insights to help business owners and corporate executives in transition achieve more clarity. Please feel free to check out more insights from http://apex-insights.com/

You can also connect with me on LinkedIn here

--

--

Subhasis Ghosh
An Idea (by Ingenious Piece)

Boardroom Catalyst: Guiding Startups and Small Businesses, Crafting Insights, and Always Inquisitive