Smarter aces working harder any day of the week

Ultimate marketers reveal their tricks of the trade for efficiency

Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

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