Sep 18, 2020
7 min read
The Importance of Storytelling in Marketing
Meet Karl, a former marathoner living his golden years in a nursing home.
Except his days are nothing like gold.
Every day he wakes up, eats his tasteless bowl of porridge, and stares listlessly into space. He spends his days and nights looking out the window, reminiscing about the adventurous life he once had. A joyless birthday marks another dismal year. Time…
