THIS is hard
THIS is hard. We’re experiencing an entirely new rollercoaster of emotions, challenges and perspectives. What’s going to happen in the next 30–210+ days is up for debate, no one *really* knows. What we’re going through is non-linear, there are no predictive models or historical data that can say “THIS is what’s going to happen” because at the end of the day, it’s speculation.
Why does my heart feel so bad? Why does my soul feel so bad? ~ Moby
I’m mourning and angry about “loss” and I don’t know when it’s going to end and I’m not sure how it’s going to come out. This has nothing to do with strength, grit, being grateful, thankful and being fucking positive. Those are marketing platitudes that at the end of the day become white noise — every brand is saying it. Does it really make you feel better? And if it does, you’re lying to yourself.
Here’s the thing, we’re in it, we WILL have many more set-backs, detours and speed bumps. And that’s OK. That’s LIFE.
I think the first step is to be honest with ourselves and each other, dig deeper. This SUCKS. And from there, we will move forward. And together we will. Let’s start with some honesty.
- Note: none of the ideas expressed in this post are shared, supported, or endorsed in any manner by my employer and/or clients.
- Haydn Sweterlitsch author: Dear Advertising, We need to do better
