Unfollow for Awakening

Mollie Birney, M.A.
An Idea (by Ingenious Piece)
4 min readMar 27, 2021

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Why curating your Instagram feed is a spiritual intervention

Want some free coaching? Stop following coaches on Instagram, myself included. Maybe even some therapists. Wellness influencers especially. Unfollow the fitness gurus, the keto nazis, the feminine intuition guides, the financial sages, the weight loss coaches, anyone merchandising your self-betterment.

I want to be clear — I don’t take issue with their content because their information is inaccurate, and my gripe isn’t that the potential trap of comparison may leave you feeling hopeless after scrolling through their posts. On the contrary, the harm is actually that you may feel hopeful. When we’re operating from inadequacy, hope calcifies our fantasy of a version of ourselves that might one day feel adequate.

Now let’s not kid ourselves here, no coach is on Instagram because it’s an organic part of living our best lives. It’s all marketing, and what effective marketing does (when we choose to consume it) is put us in touch with our longing by validating a so-called “problem”, and enchanting us with a solution. That’s the hope you feel when you’re looking at that before and after picture, or reading the testimonial of someone who found the love of her life and is all fucking better now. Good marketing galvanizes our fantasy that in the future, at some…

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Mollie Birney, M.A.
An Idea (by Ingenious Piece)

Clinical Coach in private practice — life coaching with an eye towards mental health. @molliebirney www.molliebirney.com