What Is Headless Commerce | Brief Guide on Headless Commerce
As Global eCommerce industry sales have continued to rise dramatically with an estimated 4.9billion USD in 2021 are now expected to increase to around 6.4 billion USD in 2024, accounting for 18% of all retail sales globally. The worldwide Pandemic accelerated the digital transformation shift towards eCommerce — and more advanced digital experiences.
Consumers are now expecting more of their shopping experience, both in-person & Online, due to the rapid changes of the COVID-19 Pandemic. Now they need a highly customized experience backed by excellent customer service that is curated, quick, seamless, and engaging. Brands now have to rethink their approach to eCommerce if they want to deliver on these expectations. Every business should prioritize optimizing the eCommerce customer experience since it profoundly shapes and decides their place in the market.
The guide will briefly define Headless Commerce, its benefits and so on….
Headless Commerce: A Brief Note
The separation of the frontend and backend layers is known as Headless Commerce. Application programming interface (API) calls are used to transfer data between the frontend and backend layers for it to function. Because of this, API-based commerce is another name for Headless Commerce. With Headless Commerce architecture, updates to the backend can be done without affecting the frontend and vice versa.
The Headless Commerce architecture enables developers to create and link various touchpoints to the backend using API calls, giving them the option to offer a distinctive experience to potential customers based on multiple variables, such as channel, device, site behavior, and previous user data. It also enables organizations to offer a streamlined and client-focused digital experience.
Benefits of Headless Commerce
A headless eCommerce strategy gives companies a competitive edge by accelerating their shift to digital retail and enabling the development of digital experiences that satisfy both the needs of B2B and B2C customers of today. The following are a few of the most notable advantages of headless commerce:
- Offers High-Level Personalization
The personalization trend is present in today’s eCommerce experiences. Customers like to make purchases from digital platforms that consider their unique tastes.
Sharing highly rated items, running ads depending on region, or making suggestions based on past sales are all examples of personalization. Consider using Headless Commerce platforms as your first choice to create a frontend that caters to client demands, incorporates the newest technology, and guarantees speed of installation.
- Offers Omnichannel Experiences
The idea of omnichannel delivery takes things a step further by ensuring a smooth consumer experience across all channels, including social media. Customers can easily switch between channels during their purchasing transactions through omnichannel commerce.
Utilizing the greatest and most up-to-date frontend technologies and pushing them across platforms and devices is possible with a Headless Commerce solution.
- Saves Development Time
The development time of a Headless Commerce platform is reduced since creating lengthy, complex code for the frontend is disconnected. The amount of time saved grows exponentially over time due to the ability to implement changes fast and maintain relevancy in the eCommerce industry.
The usage of APIs helps save development time and speeds up the addition of additional microservices.
- Higher Conversion Rate and Lower Cost of Acquisition
Retailers can connect with customers wherever they are with Headless Commerce, making it feasible to execute transactions as quickly as possible on those platforms. Retailers can create a smooth, high-performance, and personalized experience that boosts conversion rates and decreases the CAC by streamlining the shopping experience with microservices.
Top Headless Commerce Platforms
Like any other tools in the market, Headless Commerce tools exist in various forms and sizes. While some Headless Commerce systems are more “all-in-one,” combining microservices for a more “traditional” feel, others provide you complete control over the architecture for a creative, personalized, high-performance experience.
The following are some of the top Headless Commerce Platforms:
- Magento 2
- Drupal
- Shopify
- BigCommerce
- Salesforce Commerce Cloud
- WooCommerce
You may build your frontend from scratch using JavaScript frameworks like Angular and React in addition to these popular Headless Commerce Solutions.
Some Leading Brands across the globe who are using Headless commerce technology and architecture in innovative ways are:
- Nike
- Burrow
- Koala
- Target
- Feel unique
- Redbox
Conclusion
Businesses nowadays are searching for solutions to give a smooth, customized, or omnichannel consumer experience as they seek to create content-rich purchasing trips. The answer is to embrace Headless Commerce architecture.
The majority of businesses favor best-of-breed products. You should work with experienced, professional developers from the best firm who can create customized Headless Commerce experiences for your business or optimize CMS and eCommerce platforms.
