Why TikTok replaces Facebook?
It is hard to believe who can threaten this blue giant until now.
TikTok has become famous around the world due to the self-quarantine from the coronavirus pandemic. It have been founded by Zhang Yimin, a billionaire entrepreneur from China. He has been claimed by Time Magazine that the top entrepreneur in the world whose asset net worth of $400 billion in 2018. As of today, TikTok has users on the platform with almost 900 billion accounts (excluding those age under 18 years old) within 5 years.
Why did TikTok become famous?
The best practice that TikTok can do is to make people prefer them with a smart algorithm. Their AI read through captions, hashtags, and human movements in the VDO and feeds the VDO to the right audience.
The second part is the clear identity to let people show their ability both creativity and joyfulness in form of short VDO. It is a perfect match for people's lifestyles in overwhelm with information. TikTok plays the role same as the variety show on TV but it is simpler than that.
Last but not least, TikTok allows people to show themself and empower themselves. TikToker (TikTok + User) can be someone (the right content) for somebody (the right audience). Therefore, this phenomenal, the most downloaded mobile application in the world, can describe that self-esteem and belonging feeling can be fulfilled by TikTok.
We have to wait and see the power of TikTok on people's behavior. With the users continuing to grow rapidly, the main revenue of blue giant got an impact definitely from the advertising budget.
The cake has a new player come and joy to the party already.
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The Hungry Brainer
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