AnalogFolk’s weekly innovation round-up. Issue #50

Immersive storytelling, Google CES and more…

Welcome to the AnalogFolk weekly innovation roundup, where our technical lead Francisco Jordão summarises the innovations of the week; from the weird to the wonderful, and everything in-between.

Here’s everything Google announced at CES 2020

Another year, another blast of Google Assistant news on the first official day of CES. Google slimmed things down a touch for CES this year, though they’ve still got a big presence here.

Amazon Fire TV To Integrate Into Cars By Year’s End

Amazon is partnering with Fiat Chrysler and BMW to bring Fire TV-enabled rear-seat TV to those vehicles.

2020 might be the year of reasonably okay foldable PCs, maybe

PC makers? They’ve got to know when to fold ‘em.

What to expect in digital media in 2020

New technologies are enabling new types of content, streaming platforms in multiple content categories are spending billions in their fight for market share and the interplay between social platforms and media is a central topic of global political debate (to put it lightly).

Redefining Commercial Experiences In 2020 For VR & AR Consumers

Immersive storytelling could be the future of brand marketing. Social media platforms are optimized for every pixel and millisecond of content. Look back at the most successful advertisements and marketing campaigns of last year, not one of them has involved the use of VR or AR technology. Advertising metrics, like the platforms that use them, have been carefully quantified and qualified for user experience, impressive statistics, and micro-analysis. Companies that use AR and VR commercial content like Ikea, Disney, and Warner Bros are using this medium for advertising performance.

And that’s all folks!