AnalogFolk’s weekly innovation round-up. Issue #54

Anti-solar panels, iPhone car and more…

AnalogFolk
We are AnalogFolk
3 min readFeb 10, 2020

--

Welcome to the AnalogFolk weekly innovation roundup, where our technical lead Francisco Jordão summarises the innovations of the week; from the weird to the wonderful, and everything in-between.

It’s week six but I’m still wondering what 2020 will bring, Think with Google is looking way ahead and has an article about what the marketing will look like in ten years, it’s a quick read or watch. Someone fooled Google Maps to think there was heavy traffic on roads, when instead it was just a bunch of smartphones. New CarKey feature in iOS 13.4 beta brings built-in support for unlocking, driving, and sharing NFC car keys. Researchers are looking into how to make solar panels, or “anti-solar panels,” that generate electricity at night. And Amazon Poly service, that gives voice to Alexa Skills, now allows brands to create their own voice!

Without further ado:

What will marketing look like in 2030?

With 2020 upon us, everyone is talking about the upcoming decade. What will marketing look like 10 years from now? Wunderman Thompson Global Chairman Tamara Ingram, Publicis Poke CEO Nick Farnhill and Vineet Mehra, global CMO of Walgreen Boots Alliance, offer their predictions.

How to virtually block a road: Take a walk with 99 phones

You don’t need mad coding skills to make Google Maps show you bad data. It turns out, if you’re creative enough, you can use one of the most common of childhood toys to make Google Maps display false real-time data. All you need is a little red wagon and a hundred cheap smartphones.

New ‘CarKey’ feature in iOS 13.4 beta brings built-in support for unlocking, driving, and sharing NFC car keys

Apple released the first beta version of iOS 13.4 for developers, and now 9to5Mac has found evidence of a new feature that will make it possible to use the iPhone as a car key, and more.

Anti-solar panel can generate electricity at night, researchers say

Solar panels generate electricity by taking in light, but what if you could generate electricity by putting out light?

Amazon is making it easier for brands to connect with consumers through Alexa

Amazon is allowing brands to develop proprietary voices to connect with consumers on Alexa, creating a new engagement tool to grow voice-based commerce.

And that’s all, Folks!

--

--

AnalogFolk
We are AnalogFolk

We help brands use digital technology in ways that make the analog world better.