Big 5 Predictions for Business Analysis in 2022

Jamie Toyne
Analyst’s corner
Published in
5 min readFeb 4, 2022

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Photo by Kelly Sikkema on Unsplash

Without a doubt, the past 2 or so years have been some of the most challenging times that most of us will have had to endure. But as we gradually see signs of slowly emerging from the pandemic — one thing that will be strikingly clear to many digital professionals, is how much the world of technology and specifically our users who use that technology has changed. Users of digital services have both grown exponentially in terms of actual numbers consuming them, as well as grown in terms of their expectations. Intuitive, ‘works first time’, personalisation and the ‘now’ mindset — only just scratch the surface.

On top of all that is the explosion in demand for digital skills. Some of the most in-demand professionals include Business Analysts. Environmentally, with the relative success of COP26 last year — we’re starting to see organisations look to do more and more to proactively reduce their carbon footprint and with pace.

“Good business analysis helps influence decisions, challenges thinking and solves problems”.

So looking ahead to the rest of 2022 and hopefully happier times ahead for many, what does this all mean for Business Analysts? Being a news junkie as well as being fortunate enough to lead some of the largest BA communities across the UK…

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Jamie Toyne
Analyst’s corner

Founder & CEO at Herd Consulting, award-winning Product, Analysis, Change & Transformation consultancy. Also a beer geek, spaniel collector, and foodie.