Analyst’s corner
Published in

Analyst’s corner

The Value of Business Domain Knowledge

For most in the field of technology, the importance and value of business domain knowledge are frequently overlooked. Due to a variety of reasons, including the availability of domain experts on the client-side, or including a specific role in the team as a domain subject matter expert, the entire tech team as a whole is generally not overly concerned with being well versed in the business domain of their customers.

Domain knowledge involves a good general understanding of the business domain, or sector, in which your customer organization operates.

Business domain knowledge empowers the tech team to better understand the overarching concepts that govern the structure, benefits, and value of a situation, change or need.

Let’s take a look at why domain knowledge is important -

Enables you to speak the same language as your customers

Possessing domain knowledge will empower you to communicate fluently with the business people or stakeholders in your project, in their language (with their jargon). This will help you easily build strong and effective working relationships with new or potential customers.

Enhanced empathy towards the customer (or the users)

Possessing domain knowledge will help you understand the pain points of the customers, what they perceive to be valuable, and what would or would not be acceptable or useful, in their business domain. This sense of empathy will point you in the right direction of producing and delivering the right outputs.

Enables you to contribute more value to the project

Possessing domain knowledge will increase the value of your contributions to the project. It will enable you to bring up recommendations, improvements, and best practices that will enhance the quality and value of the outputs delivered.

Photo by Leon on Unsplash

As times change, customer organizations are trending more and more towards “co-creation” of products with tech teams. In this sort of engagement, the customers value a wholesome contribution from tech teams which is not limited to just technical contribution.

While acquiring in-depth domain knowledge overnight may not be viable, working towards acquiring an understanding of fundamental business principles and best practices would be a good start.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store