You Have Been Working with KPIs Wrongly — This is Why

Key performance indicators (KPIs) are the backbone of analytics, offering simple values with a complex background that communicates essential information.

However, the love-hate relationship with KPIs stems from their potential pitfalls — looking at the wrong data, susceptibility to manipulation, or focusing on irrelevant information.

Let’s explore how we can transform KPIs into meaningful tools that drive success.