The Samsung Ecosystem We Never Had
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Ecosystem [noun]: a biological community of interacting organisms and their physical environment. — Google
Samsung Electronics might be the world’s largest information technology company but when it comes to a very important piece in the ever evolving mobile/electronics war, it is still playing in the small leagues.
With the advent of mobile apps, the world is becoming an interconnected place. Many appliances from light bulbs to electric cookers can now be controlled with the tap of a phone. Companies like WeMo home automation and Lockitron(an app that allows you lock and open your doors using a mobile phone) are making waves in the technological world. And this is where Samsung seems to be missing the point.
Interconnected devices
The future of technology is inter-connected — appliances will be able to communicate with one another. And the smartphone is the tool spearheading this charge into the new era.
Samsung Electronics is sitting on a pot of gold -they make numerous appliances from mobile phones to refrigerators to laptops. Leveraging on the above trend of inter-connectivity, Samsung should by now have an App that allows for control and inter-connectivity of all its ranges of electronic appliances from a smartphone. By doing this, it creates a hardware ecosystem that convinces existing users of Samsung products to purchase other ranges of Samsung products further driving consumer loyalty.
Of course, there will be third party apps that will allow for connectivity between different brands of products but that doesn’t stop Samsung Electronics, which already has a head-start by virtue of its already existing electronics products, from venturing into and perhaps taking lead of this new landscape. After all, the app — BBM was one of the major reasons many phone users purchased a Blackberry device back then, despite the fact that third-party apps like Whatsapp served as a bridge between Blackberry and non-Blackberry devices.
Unfortunately, Samsung Electronics may have been too busy competing with Apple to take note of this.
The End..
