Hacking Analytics
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Hacking Analytics

CDPs and DMPs a story of Advertising platforms

Customer Data Platform and Data Management platforms are some of the components of a data-driven marketing technology stack. They provide tools for marketers to target different segments of the population effectively.

Customer Data Platform (CDP)

The Customer data platform is meant as a data store for all internal attributes and events…

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Julien Kervizic

Julien Kervizic

Living at the interstice of business, data and technology | Head of Data at iptiQ by SwissRe | previously at Facebook, Amazon | julienkervizic@gmail.com

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