Hacking Analytics
Published in

Hacking Analytics

CDPs and DMPs a story of Advertising platforms

Customer Data Platform and Data Management platforms are some of the components of a data-driven marketing technology stack. They provide tools for marketers to target different segments of the population effectively.

Customer Data Platform (CDP)

The Customer data platform is meant as a data store for all internal attributes and events…




All around data & analytics topics

Recommended from Medium

A gentle introduction to Technical Analysis.

Detecting stress in pecans and recovering over 100 trees

Regression Discontinuity: Understanding the Benefit of Subtitles on Coursera

Forget Anonymity, The Real Issue Is With Deepfakes

Customer Segmentation for Starbucks

Six Guidelines for Good Visualizations

Natural Language Technique for Text Analytics in Industry 4.0

Save any type of file from Azure Synapse Notebook on Azure Data Lake Gen2

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Julien Kervizic

Julien Kervizic

Living at the interstice of business, data and technology | Head of Data at iptiQ by SwissRe | previously at Facebook, Amazon | julienkervizic@gmail.com

More from Medium

Curation in Data Discovery

Data at Taxfix

20 Predictions for Data and Tech in ’22

Montreal Analytics, Year 2