Published in

Hacking Analytics

Jul 19, 2019

5 min read

CDPs and DMPs a story of Advertising platforms

Customer Data Platform and Data Management platforms are some of the components of a data-driven marketing technology stack. They provide tools for marketers to target different segments of the population effectively.

Customer Data Platform (CDP)

The Customer data platform is meant as a data store for all internal attributes and events…

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CDPs and DMPs a story of Advertising platforms

Customer Data Platform (CDP)

More from Hacking Analytics

Recommended from Medium

A gentle introduction to Technical Analysis.

Detecting stress in pecans and recovering over 100 trees

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Save any type of file from Azure Synapse Notebook on Azure Data Lake Gen2

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