ON DATA ENGINEERING
Effective approaches to dealing with tracking time spent on content and webpages
How to handle the difficulty in leveraging and tracking time
There is a lot of focus on engagement analysis to track customer time spent on different pieces of content. Time Spend is usually a metric that proves to have quite a lot of data quality issues.
The importance of Time Spent
Time spent is an essential metric in engagement study. It provides a general measure of engagement with the content on your website or the popularity of your app. It allows us to blend across the different types of material, such as pictures, text content, or even videos.
It helps to provide a metric that informs on the potential the share of time that you can capture from your audience and identify your most engaged users.
The time spend metrics, also allows to identify some possible useability issue on the website. For instance, if too much time is spent during the checkout process, there might need to be some work done on the overall checkout flow.
