Hacking Analytics
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Hacking Analytics

Implementation methods for events and transactions tracking in Google Analytics

I previously covered the different integration patterns and pitfalls when implementing google analytics. In that article, however, I did not include the implementation of events for Google Analytics, their setup within a website code base, or how to QA them.

Events in Google Analytics

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All around data & analytics topics

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Julien Kervizic

Julien Kervizic

Living at the interstice of business, data and technology | Head of Data at iptiQ by SwissRe | previously at Facebook, Amazon | julienkervizic@gmail.com

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