Principles of e-commerce personalization

How to set up a targeted and relevant proposition to your customers

Setting in place personalization on a website can be a difficult task. There are many ways to offer a certain level of personalization, and one must take into account different levels of user and user information.

Users can be anonymous or logged-in, and the source of their information can be obtained from your website or external sources. Setting up personalization on an e-commerce website should be taken as a journey tackling each of these classes of customers progressively.

Anonymous Identity

It is possible to set up personalization on the website, within a browser we can take advantage of the use of cookies and session or local storage to provide a personalization experience without setting up any type of fancy ecosystem or the need to maintain an identity on a website.

• Traffic origin & Url parameters: Data points such as referrer can be used to provide a different experience on your website. If you are coming from a deals website, you are most likely looking for different types…