Salesforce Marketing Cloud — Data Extraction

What are the different ways to extract data from Salesforce Marketing Cloud and how to use them

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There is normally two main ways to extract data from Salesforce Marketing Cloud in a programmatic manner. Either rely on its’ built in automation studio framework or rely on its’ SOAP API to query some of its’ datasets.

Automation

Data Extracts

Data extracts are setup within Automation Studio, and can be used to exports certain events such key activity metrics such as Bounces, Clicks, Conversion etc...

Setting up a data extract is based on two parts 1) A schedule 2) A data extract Activity

Schedule

To setup the schedule, just drag and drop the “schedule” icon onto the starting source column and press configure.