An Introduction to Tealium IQ TMS

An overview of the tool and on how to setup tags in TealiumIQ.

Overview

Tealium is an entreprise grade tag management solution offering a way to manage operations done through tags on 4 main axis, data layer, load rules, tags and extensions.

DataLayer

Tealium is setup around a concept of data layer and of a utag_data javascript object. The utag_data object is a dictionary object that contains all the different javascript variables to be used by the tag managed. Within Tealium’s nomenclature this object is called the universal data object (UDO).

Checking the utag_data object in your browser console should display all the relevant variables for use.