Using clickstream event collectors to complement your Google Analytics
Clickstream collectors such as Snowplow and Divolte can provide a good complement to Google Analytics
Clickstream events collectors are applications that let you collect raw clickstream data from the front-end of an application. There are multiple reasons why you should rely on these event collectors, and setting them up isn’t that complex.
Why use clickstream event collectors
ClickStream event collectors let you leverage raw data
There is at the same time an overlap and a complimentary value between these solutions. Snowplow and Divolte are event collectors, collecting the raw data that is needed to do deep analysis. Raw data can be used to increase the depth of analysis, it can for instance be leveraged for conversion rate optimization (CRO) for instance, where it allows for a granular analysis of the different customer touch point using click path analysis.
Exporting clickstream to raw data is a feature that is offered within Google Analytics 360, but not the free version, and if you are only looking at acquiring the 360 version for this feature, going the snowplow route might turn out to be more…
