A Basic Guide to Content Marketing

A cheat sheet for writing great content that people actually want to read

Here at Humanlytics, we write a LOT! So we figured that we’d compile our Content Marketing basics guide into one, handy spot for people to reference all at once! We’ll be adding more content to this guide as time passes, so stay tuned! Feel free to leave a comment asking for a particular topic to be explored or addressed!

Our guide covers:

• People not reading a Medium blog, low readership, and otherwise improving your read ratio in your content
• Tips for writing GREAT Medium content that people actually want to read
• Ways to understand who your content audience and what they want to read
• How content marketing and marketers can take a few lessons from journalists and journalism

How do I get people to read what I write?

Content Marketing Isn't High School English…

Write for your audience, not for yourself

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