A Comprehensive Guide on Attribution Analysis in Google Analytics

Using Google Analytics for Attribution Modeling — Part 1

Bill Su
Bill Su
Oct 10, 2018 · 7 min read

Attribution Reporting in Google Analytics

Let’s start by going over a few key concepts in multi-funnel attribution and attribution modeling

Conversion Path

Interaction Type


Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest

Bill Su

Written by

Bill Su

CEO, Humanlytics. Bringing data analytics to everyone.

Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest