Data Points for the Week of December 18th: 5 Must-Read Articles in Marketing Analytics

Is Facebook’s Influence Constructive or Destructive?| The Power of Consumer Interviews| The Utility Behind Engagement Marketing Metrics

Hi Friends. Sorry I’m so late this week. To make up for it I’ve included six articles. Feast!

1. 6 Engagement Marketing Metrics & How to Improve Them- While marketing metrics are often dismissed as “vanity” metrics, ignoring them wholesale is a mistake in and of itself. Rather than writing them off in totality, you should milk them for what they’re worth (engagement) and improve upon them where you can. This article will help you do just that.
2. Former Facebook exec says network is ‘destroying how society works’- Facebook’s expansion is in large part due to it’s exploitation of “short-term, dopamine-driven feedback loops”. While this has been great for the social network it’s likely not so great for society at large. Take a look at what the former VP of User Growth for Facebook has to say about Facebook’s negative influence on society.
3. How to Use Surveys and Interviews to Generate More Money for Your Business- In business, revenue is all important and revenue comes from the customer. Thus, the customer is king. This is crucial to remember when attempting to grow your business but rather than try to guess what they want, why not ask? Use surveys and interviews to pinpoint their wants and needs and go from there.
4. New ways to measure your users in Google Analytics- You know the power of Google Analytics as well as I do (and if you don’t you should) but in order to get the most out of it you need to keep up with its constant updates. This articles details another one- the ability to help you better understand your users. Take a look and take advantage.
5. Keys to Greatness (or Just Getting More Great Stuff Done)- While Google Analytics and other sites are great tools, the most important tool of all is yourself. If you can’t operate effectively no tool on the internet will save you. This article links to content across the web that focuses on habits you can execute to take care of the human aspect.
6. Landing Page is (not set)- Data driven decision making can be a real boon for your business but the key here is, unsurprisingly, accurate data. Data can be skewed or corrupted in many different ways so its crucial you take care of it in every way you can. This article deals with an issue sometimes seen in GA relevant to session integrity. If you’re experiencing this problem here is your fix.

Mmmm. Nothing tastes quite so good as a good data analytics article, am I right? Happy Holidays!

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