Data Points for the Week of January 1st: 5 Must-Read Articles in Marketing Analytics

The Importance of Setting Goals | Producing Stellar Product Photos| The Development of the Sales Funnel

Hey All, it’s been awhile. I hope your holiday season was wonderful. Here’s a new edition of Data Points to ring in the new year.

1. Email trends in 2018: What do the experts predict?- Email has remained a powerful advertising tool for quite a while but that doesn’t mean it’s not changing. As we venture into 2018, it’s important that your advertising tactics change with the times. This article suggests how you can do just that by using realistic AI, fostering engagement, and including dynamic content among other strategies.
2. 8 Ways to Make Brilliant, Captivating Product Photos- People like pretty pictures. Its as simple fact but, for those running their own e-commerce stores, one best not forgotten. Make sure your products look as good as they are by putting to work concepts such as the rule of thirds, the advantages of different lighting, and the importance of light boxes, among other tips.
3. This Goal-Setting Activity That Made All the Difference- There are a lot of succesful people in this world but there could be more and setting goals may make the difference. Many of us stumble around with an idea of what we like but not a focus on what we should do next. Adopting these goal setting techniques can help make your actions intentional and push your life to the next level.
4. Are Google’s Featured Snippets Eating Your Blog Traffic?- Accurate attribution of your source traffic is crucially important when optimizing your site or blog for views and conversions. The Google “featured snippet” is making it hard to do that. By showcasing key information within the actual search page this feature is removing the need for users to actually visit your page. This article dives into this issue and what can be done to solve it.
5. Game over: The death of the sales funnel and leveling up attribution- The customer sales funnel was an important tool that helped marketers strategize about how to best attract customers. However, the game has changed. The introduction of new channels and devices has led to a funnel that is far more complex than those of yesteryear. The insights are no longer the same but they are still valuable. Take a look at what’s changed.

And thats all folks. May your new year be merry.

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