Data Points for the Week of January 29th: 5 Must-Read Articles in Marketing Analytics

The Keys to Presenting Data | The Line in the Sand for Consumers and their Personal Data | What Marketing Metrics Really Mean

Hi Guys! I’m back with another version of Data Points. Let’s get to it!

1. Four ways the blockchain could be applied to digital advertising- Cryptocurrencies are all the rage right now and one of its most cited features is “the blockchain”. The term is bandied around so often it has nearly lost all meaning but its an important idea and one that has applications far beyond Bitcoin. Check out how its strengths can be applied to other industries such as digital advertising.
2. How to Boost Revenue by Optimizing the Customer Experience- Customers provide revenue and it stands to reason that the better their experience is, the more revenue they’ll provide. As such, make sure your companies customer experience is the best you can possibly provide by improving your checkout process and improving page load times among other strategies.
3. Nearly 80% of consumers would end brand relationship over unauthorized data usage- These days, consumers create data points with nearly every action they undertake. Companies collect this data and use it to improve their services and products. This seems like an inherently positive cycle but the new age of big data has brought a fear of a loss of privacy and agency with it. This poll showcases the limits and control consumers want to maintain over their data. Don’t cross the line.
4. 5 Marketing Metrics That Don’t Mean What You Think They Do- Online marketing is a required part of any business strategy but your efforts will be wasted if you don’t truly understand what your marketing metrics mean. Many of the metrics you think you understand, such as number of social shares, followers, and time on site, have more levels of meaning to them than you know.
5. 10 Tips for Presenting Data- DATA, DATA, DATA. We talk about it a lot but its true value can only be realized when we glean worthwhile insights AND are able to communicate those insights to others. That’s where graphs and graphics come in. They can do a stellar job for communicating the value of data but only if they’re done well. Take these tips to heart.

That’s all folks! One final note, this will be the last edition of Data Points EVER. I know, I know, I’m sad too but we’ve decided we can provide more value by writing a slightly different piece every week. Stay tuned to see what that looks like!

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