Data Points for the Week of July 10th: 5 Must-Read Articles in Marketing Analytics
Jul 10, 2017 · 3 min read
An Introduction to Design Thinking|How to Create Clean and Professional Video Marketing Material| Using Google Search and Tools to Discover what Customers Want
We are firmly in the dog days of summer. But never fear, if that has you down then these articles will surely lift your spirits. Great marketing material can do that.
- 14 Video Production Tips to Enhance Quality and Drive Views- Video is quickly becoming one of the more important marketing channels however, if done wrong it looks sloppy and unprofessional. This article will walk you through important tips regarding pre-production, production, and editing that will ensure your content looks clean and professional.
- How to Discover Your Customers’ Most-Googled Frustrations (and solve them)- Business is about figuring out what your customers want and providing them with it. There are a bunch of different ways to do that but one super easy strategy is to use Google search as well as Google Keywords and Trends. By analyzing autocomplete suggestions and using problem and question based searches you can gain a ton of insight into what people are thinking and searching.
- How to Optimize Your Facebook Dark Posts- Facebook posts can be extremely useful marketing tools but you can make them even better by making sure they’re perfect before release. One way to do this is to test how they perform by releasing them as “dark posts”. This will allow you to execute A/B testing that will help you find the best version of a post by pinpointing how to mold a specific content variable.
- How to get started with design thinking- Design thinking is one of those buzz terms that you may have heard but don’t actually know about. This article will show you the real value of the process by explaining why we need it, what its goals are, and how to get started with a focus on four steps: scoping the problem space, ideating, prototyping, testing, and delivering the solution.
- Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports- There are many different versions of the marketing funnel but each tries to do the same thing: model the path of the customer so that you can optimize your campaign spending with an eye on ROI. Google now provides cohort analysis reports (an analysis of customer groups based on time intervals) and lifetime value reports (LTV) which will help you refine your marketing funnel and maximize your ROI.
That’s it for this week. Stay cool and see you next time (well not actually see you, but you get it).
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